flexiblefullpage -
billboard - default
interstitial1 - interstitial
catfish1 - bottom
Currently Reading

MVRDV designs Seoul entertainment district with gold entrance and curtain façade

Retail Centers

MVRDV designs Seoul entertainment district with gold entrance and curtain façade

The 9,800-sm complex will have retail and nightclub space with a plaza in between the two concrete buildings.


By Mike Chamernik, Associate Editor | July 21, 2016

Paradise City in Seoul, South Korea. Rendering: MVRDV. Click here to enlarge.

People will notice a big gold splotch when they are flying into Seoul.

The Dutch architecture firm MVRDV designed Paradise City, an entertainment district in the South Korean capital. Comprising two buildings with a plaza in between, the main entrance is colored with a giant golden circle. The firm says the spot will mark the entrance like a sunbeam and will even be visible to airplanes landing at and departing from the nearby Incheon Airport.

The 9,800-sm complex consists of two concrete buildings. The curved 3,600-sm Sandbox will be a retail center that connects to a new casino. Partygoers will flock to the rectangular, 6,200-sm Nightclub, which also has a water club and sky-garden on the upper floor.

The windowless buildings will welcome guests with glass entrances worked into the curtain-like façade. 

“The buildings are opened by lifting them like a curtain, unravelling their interior,” MVRDV Co-founder Winy Maas said in a statement.

Construction will begin later this year and finish in 2018, in time for the 2018 Winter Olympics in Pyeongchang, South Korea.

MVRDV worked with Gansam Architects, who designed the wider masterplan that includes a boutique hotel, food-court, spa, galleries, and convention facilities.

 

Rendering: MVRDV. Click to enlarge.

Related Stories

Retail Centers | Dec 3, 2018

Biotrack your shop

Sabrina Hilfer, a specialty retail designer, talks about the integration of biometrics in the retailscape. 

Retail Centers | Nov 8, 2018

The Container Store moves into the next generation courtesy FRCH Design Worldwide

The next-gen prototype is located in Dallas, Texas.

Retail Centers | Oct 22, 2018

Stuck in the middle: What can save the average American mall?

Erich Dohrer doesn’t want to talk about the “dead mall” or the great mall success story—he wants to talk about design solutions for the ones that are just getting by.

Retail Centers | Oct 9, 2018

Kengo Kuma designs Taipei Starbucks from 29 shipping containers

The store will be part of a new shopping mall.

Retail Centers | Sep 27, 2018

Turkish bazaar takes the shape of the surrounding mountains

The project is designed by PDG Architects and ANTEPE.

Retail Centers | Sep 26, 2018

The future of travel retail

Kevin Horn and Shirley Cheng explore how a new generation of travelers is disrupting airport retail.

Retail Centers | Sep 20, 2018

BIG designs ‘restaurant village’ just outside of Copenhagen

The restaurant comprises 11 spaces, each with their own unique function.

Retail Centers | Sep 17, 2018

Iteration vs disruption: Designing for a great customer experience

One way to solve for the future is to disrupt the expected.

Mixed-Use | Sep 14, 2018

Six-story structure combines a parking garage with street-level retail

Eskew+Dumez+Ripple designed the structure.

Building Tech | Sep 6, 2018

19 decommissioned shipping containers become downtown Phoenix’s hottest marketplace

September 1 marked the opening of downtown Phoenix’s newest restaurant and retail marketplace—and its latest commercial construction project to utilize decommissioned shipping containers as its primarily building form.

boombox1 - default
boombox2 -
native1 -

More In Category



Mixed-Use

A surging master-planned community in Utah gets its own entertainment district

Since its construction began two decades ago, Daybreak, the 4,100-acre master-planned community in South Jordan, Utah, has been a catalyst and model for regional growth. The latest addition is a 200-acre mixed-use entertainment district that will serve as a walkable and bikeable neighborhood within the community, anchored by a minor-league baseball park and a cinema/entertainment complex.


Retail Centers

Retail design trends: Consumers are looking for wellness in where they shop

Consumers are making lifestyle choices with wellness in mind, which ignites in them a feeling of purpose and a sense of motivation. That’s the conclusion that the architecture and design firm MG2 draws from a survey of 1,182 U.S. adult consumers the firm conducted last December about retail design and what consumers want in healthier shopping experiences.

halfpage1 -

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021