4 ways buyer expectations have changed the AEC industry
The Hinge Research Institute has released its 4th edition of Inside the Buyer’s Brain: AEC Industry—detailing the perspectives of almost 300 buyers and more than 1,400 sellers of AEC services.
Hinge | Jun 8, 2020
A time for fearlessness: Lessons from high growth AEC firms
As it turns out, one of the High Grown firms’ superpower is digital marketing.
Hinge | Apr 11, 2019
Opportunities and challenges you may face in an M&A and how to tackle them
How do mergers and acquisitions impact a firm’s brand, marketing, and business development?
Hinge | Feb 19, 2019
Strategies and tools to help navigate a successful M&A
Based on Hinge’s industry research, smaller firms typically spend a higher percentage of revenue on marketing and business development efforts for the same return.
Hinge | Jan 23, 2019
7 AEC marketing trends to watch for in 2019
As we enter into the new year, I’d like to walk through seven marketing trends that will impact AEC firms in 2019 and beyond.
Hinge | Aug 20, 2018
Marketing for engineering firms: 3 reasons to embrace the revolution
Firms who still aren’t embracing the fundamental shift away from traditional marketing techniques stand to fall further and further behind the competition.
Hinge | Jul 10, 2018
AEC marketing fundamentals can still have a role in winning new business
In our Internet-fueled world, it’s easy to get distracted by the latest online tools. But the boring stuff is still important, and you don’t want to lose sight of old-school techniques that are just as persuasive now as they were a few decades ago.
Hinge | Jun 13, 2018
How your AEC firm's brand affects recruiting top talent
There is a major shift in workforce demographics as upwards of 80 million baby boomers retire over the next fifteen years.
Hinge | Apr 27, 2018
4 reasons to pursue speaking engagements
We found speaking engagements were among the top ten marketing techniques that AEC firms employ.
Hinge | Apr 4, 2018
How to acquire speaking engagements and hone your skills
So, you understand the benefits, but how do you actually get started with speaking engagements?
Hinge | Mar 8, 2018
Prioritizing your marketing initiatives
It’s time to take a comprehensive look at your plans and figure out the best way to get from Point A to Point B.
Hinge | Feb 1, 2018
How to generate architecture leads
One of the first steps to increasing leads for your design firm is to acknowledge that all leads are not equal, writes Hinge’s Karl Feldman.
Hinge | Jan 10, 2018
7 steps to ending a low growth cycle
Here are the top 10 marketing techniques as rated by high-growth firms and how they compare to their no-growth counterparts.
Hinge | Nov 14, 2017
12 differences between average and high-growth firms
We’ve developed a pretty good understanding of what high-growth firms do differently from their average-growth peers.