flexiblefullpage -
billboard - default
interstitial1 - interstitial
catfish1 - bottom
Currently Reading

MVRDV designs Seoul entertainment district with gold entrance and curtain façade

Retail Centers

MVRDV designs Seoul entertainment district with gold entrance and curtain façade

The 9,800-sm complex will have retail and nightclub space with a plaza in between the two concrete buildings.


By Mike Chamernik, Associate Editor | July 21, 2016

Paradise City in Seoul, South Korea. Rendering: MVRDV. Click here to enlarge.

People will notice a big gold splotch when they are flying into Seoul.

The Dutch architecture firm MVRDV designed Paradise City, an entertainment district in the South Korean capital. Comprising two buildings with a plaza in between, the main entrance is colored with a giant golden circle. The firm says the spot will mark the entrance like a sunbeam and will even be visible to airplanes landing at and departing from the nearby Incheon Airport.

The 9,800-sm complex consists of two concrete buildings. The curved 3,600-sm Sandbox will be a retail center that connects to a new casino. Partygoers will flock to the rectangular, 6,200-sm Nightclub, which also has a water club and sky-garden on the upper floor.

The windowless buildings will welcome guests with glass entrances worked into the curtain-like façade. 

“The buildings are opened by lifting them like a curtain, unravelling their interior,” MVRDV Co-founder Winy Maas said in a statement.

Construction will begin later this year and finish in 2018, in time for the 2018 Winter Olympics in Pyeongchang, South Korea.

MVRDV worked with Gansam Architects, who designed the wider masterplan that includes a boutique hotel, food-court, spa, galleries, and convention facilities.

 

Rendering: MVRDV. Click to enlarge.

Related Stories

| Aug 11, 2010

Florida mixed-use complex includes retail, residential

The $325 million Atlantic Plaza II lifestyle center will be built on 8.5 acres in Delray Beach, Fla. Designed by Vander Ploeg & Associates, Boca Raton, the complex will include six buildings ranging from three to five stories and have 182,000 sf of restaurant and retail space. An additional 106,000 sf of Class A office space and a residential component including 197 apartments, townhouses, ...

| Aug 11, 2010

Glass Wall Systems Open Up Closed Spaces

Sectioning off large open spaces without making everything feel closed off was the challenge faced by two very different projects—one an upscale food market in Napa Valley, the other a corporate office in Southern California. Movable glass wall systems proved to be the solution in both projects.

| Aug 11, 2010

CityCenter Takes Experience Design To New Heights

It's early June, in Las Vegas, which means it's very hot, and I am coming to the end of a hardhat tour of the $9.2 billion CityCenter development, a tour that began in the air-conditioned comfort of the project's immense sales center just off the famed Las Vegas Strip and ended on a rooftop overlooking the largest privately funded development in the U.

| Aug 11, 2010

The softer side of Sears

Built in 1928 as a shining Art Deco beacon for the upper Midwest, the Sears building in Minneapolis—with its 16-story central tower, department store, catalog center, and warehouse—served customers throughout the Twin Cities area for more than 65 years. But as nearby neighborhoods deteriorated and the catalog operation was shut down, by 1994 the once-grand structure was reduced to ...

| Aug 11, 2010

American Tobacco Project: Turning over a new leaf

As part of a major revitalization of downtown Durham, N.C., locally based Capitol Broadcasting Company decided to transform the American Tobacco Company's derelict 16-acre industrial plant, which symbolized the city for more than a century, into a lively and attractive mixed-use development. Although tearing down and rebuilding the property would have made more economic sense, the greater goal ...

boombox1 - default
boombox2 -
native1 -

More In Category


Mixed-Use

A surging master-planned community in Utah gets its own entertainment district

Since its construction began two decades ago, Daybreak, the 4,100-acre master-planned community in South Jordan, Utah, has been a catalyst and model for regional growth. The latest addition is a 200-acre mixed-use entertainment district that will serve as a walkable and bikeable neighborhood within the community, anchored by a minor-league baseball park and a cinema/entertainment complex.


Retail Centers

Retail design trends: Consumers are looking for wellness in where they shop

Consumers are making lifestyle choices with wellness in mind, which ignites in them a feeling of purpose and a sense of motivation. That’s the conclusion that the architecture and design firm MG2 draws from a survey of 1,182 U.S. adult consumers the firm conducted last December about retail design and what consumers want in healthier shopping experiences.


halfpage1 -

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021