People will notice a big gold splotch when they are flying into Seoul.
The Dutch architecture firm MVRDV designed Paradise City, an entertainment district in the South Korean capital. Comprising two buildings with a plaza in between, the main entrance is colored with a giant golden circle. The firm says the spot will mark the entrance like a sunbeam and will even be visible to airplanes landing at and departing from the nearby Incheon Airport.
The 9,800-sm complex consists of two concrete buildings. The curved 3,600-sm Sandbox will be a retail center that connects to a new casino. Partygoers will flock to the rectangular, 6,200-sm Nightclub, which also has a water club and sky-garden on the upper floor.
The windowless buildings will welcome guests with glass entrances worked into the curtain-like façade.
“The buildings are opened by lifting them like a curtain, unravelling their interior,” MVRDV Co-founder Winy Maas said in a statement.
Construction will begin later this year and finish in 2018, in time for the 2018 Winter Olympics in Pyeongchang, South Korea.
MVRDV worked with Gansam Architects, who designed the wider masterplan that includes a boutique hotel, food-court, spa, galleries, and convention facilities.
Rendering: MVRDV. Click to enlarge.
Related Stories
Retail Centers | Jun 17, 2020
New cannabis dispensary under construction in Northbrook, Ill.
The project will be a national flagship location for Greenhouse.
Modular Building | May 22, 2020
‘Cargotecture’ is coming to North Carolina’s Research Triangle Park
Boxyard RTP, made from 38 shipping containers, will serve as a community gathering and social space.
Coronavirus | Apr 13, 2020
COVID-19 alert: City conducts a 'virtual building inspection' to allow Starbucks and bank to open
Bothell, Wash., issues a certificate of occupancy to developer after inspecting the property online.
Retail Centers | Mar 27, 2020
New South Korean retail building looks like a molting insect
OMA designed the project.
Retail Centers | Feb 28, 2020
Eat with the Peanuts Gang in this new experiential cafe concept
The McBride Company partnered with Peanuts Worldwide LLC to design the concept.
Retail Centers | Jan 30, 2020
An all-glass roof hovers above a refurbished shopping mall in Montreal
This $200 million project provided the installer, Seele, with some valuable lessons learned working with large panels in colder weather.
Retail Centers | Jan 21, 2020
New Vienna IKEA will include green façades and no parking
The building will include 160 newly planted trees.
Retail Centers | Dec 16, 2019
KFC opens urban prototype in the Bronx
FRCH NELSON designed the project.
Retail Centers | Nov 13, 2019
World’s first drive-thru only restaurant in Australia
FRCH NELSON designed the project.
Giants 400 | Oct 24, 2019
Top 70 Retail Engineering Firms for 2019
Jacobs, Kimley-Horn, Henderson Engineers, and Core States Group head the rankings of the nation's largest retail sector engineering and engineering architecture (EA) firms, as reported in Building Design+Construction's 2019 Giants 300 Report.
