AT&T Discovery District, the transformation of AT&T’s global headquarters into an immersive, mixed-use destination, has completed after five years in the making in downtown Dallas. The project is a redevelopment of a corporate campus that allows for new growth in the city’s core.
The project includes restaurants, retail, office space, and free public WiFi. With the goal of highlighting AT&T’s values, a unique architectural experience was created that blurs the boundaries between the physical and digital realms. A matrix of fully connected digital platforms is integrated into the buildings and landscape to allow for immersive take-over moments of lighting, audio, and creative media content.
AT&T’s Discovery District Provides Immersive Technological Experience
Among AT&T Discovery District’s immersive technological experiences are The Globe, a 30-foot-tall mirrored dome covered with 300,000 LEDs that invites visitors to walk inside for an interactive light and sound experience; the Media Wall, a 104-foot-tall, 9,300-sf display that wraps the building at the corner of Akard and Jackson Streets that brings digital art and media to life in 6K resolution; and the AT&T Experience Store, located just below the media wall, which allows people to discover new ways to watch and access a range of immersive experiences. The project also includes 16 restaurant attractions and two high-volume bars.
The Plaza provides green space in the form of The Grove, a treelined outdoor seating area, and the lawn. 5G+ and WiFi are available throughout The Plaza.
At&T Discovery District is powered 100% by wind energy. Other sustainability features includes the use of a smart irrigation and rain water harvesting system, widened sidewalks to promote walking, and onsite recycling and composting.
Related Stories
Mixed-Use | Jan 4, 2019
Grenoble, France’s new mixed-use building has the skin of a python
A Prada bag inspired the design.
Mixed-Use | Jan 2, 2019
Goettsch Partners’ and Lead8’s mixed-use complex begins construction in Changchun, China
The complex includes a 980-foot tower.
Mixed-Use | Dec 14, 2018
Schmidt Hammer Lassen’s first U.S. project breaks ground in Detroit
The mixed-use development will connect some of Detroit’s key public spaces.
Mixed-Use | Dec 10, 2018
Luxury residential development completes in downtown Charleston
JE Dunn was the general contractor for the project and The Preston Partnership is the architect of record.
Mixed-Use | Nov 7, 2018
53-story L.A. tower has a series of 12 cantilevered pools
Arquitectonica is designing the building.
Mixed-Use | Nov 5, 2018
44-acre mixed-use project completes in Northridge, Calif.
Ware Malcomb designed the project.
Mixed-Use | Oct 25, 2018
Philadelphia’s uCity Square kicks off major expansion drive
This innovation center has several office, lab, and residential buildings in the works.
Wood | Oct 19, 2018
Design revealed for mass-timber residential tower in Milwaukee
The developer is confident that the city will approve construction, which is scheduled to start next year.
Mixed-Use | Oct 15, 2018
35-story mixed-use tower will be tallest residential building in Long Beach
Studio One Eleven designed the tower.
Mixed-Use | Oct 5, 2018
Newark’s first luxury residential tower in nearly 60 years officially opens
BLT Architects designed the project.