AT&T Discovery District, the transformation of AT&T’s global headquarters into an immersive, mixed-use destination, has completed after five years in the making in downtown Dallas. The project is a redevelopment of a corporate campus that allows for new growth in the city’s core.
The project includes restaurants, retail, office space, and free public WiFi. With the goal of highlighting AT&T’s values, a unique architectural experience was created that blurs the boundaries between the physical and digital realms. A matrix of fully connected digital platforms is integrated into the buildings and landscape to allow for immersive take-over moments of lighting, audio, and creative media content.
AT&T’s Discovery District Provides Immersive Technological Experience
Among AT&T Discovery District’s immersive technological experiences are The Globe, a 30-foot-tall mirrored dome covered with 300,000 LEDs that invites visitors to walk inside for an interactive light and sound experience; the Media Wall, a 104-foot-tall, 9,300-sf display that wraps the building at the corner of Akard and Jackson Streets that brings digital art and media to life in 6K resolution; and the AT&T Experience Store, located just below the media wall, which allows people to discover new ways to watch and access a range of immersive experiences. The project also includes 16 restaurant attractions and two high-volume bars.
The Plaza provides green space in the form of The Grove, a treelined outdoor seating area, and the lawn. 5G+ and WiFi are available throughout The Plaza.
At&T Discovery District is powered 100% by wind energy. Other sustainability features includes the use of a smart irrigation and rain water harvesting system, widened sidewalks to promote walking, and onsite recycling and composting.
Related Stories
Mixed-Use | Jan 3, 2018
A Houston luxury apartment complex has its own co-working space
The new community is located in the economic and population center of Houston.
Mixed-Use | Jan 2, 2018
Food incubator will support entrepreneurs on Chicago’s West Side
Designed by Wight & Company, the 67,000-sf food incubator development in Chicago’s East Garfield Park neighborhood will also serve as the new headquarters for the nonprofit Accion Chicago.
Mixed-Use | Dec 12, 2017
A new live/work neighborhood is about to get under way in Omaha, Neb.
Walkability and recreation will be key features of West Farm.
Mixed-Use | Dec 12, 2017
Construction begins on Phase I of $240 million mixed-use development in Boston
Fenway Center will span 4.5 acres between Brookline, Beacon Street, David Ortiz Way, and the Massachusetts Turnpike.
Mixed-Use | Nov 17, 2017
Riverton will be the largest mixed-use project in New Jersey history
The 418-acre waterfront development will sit on the Raritan River.
Mixed-Use | Nov 1, 2017
18-story residential tower breaks ground near Temple University
The tower will provide apartment units for students and young professionals.
Mixed-Use | Oct 19, 2017
Mixed-use Dubai tower will have the world’s tallest ceramic facade
The 63-story tower will house a Mandarin Oriental hotel, residences, and restaurants.
Mixed-Use | Oct 6, 2017
Omaha gets its first entertainment district
Leo A Daly designed the mixed-use development, which takes advantage of a new city ordinance that allows alcoholic beverages outdoors.
High-rise Construction | Oct 4, 2017
90-story mixed-use building could become Denver’s first supertall tower
Manhattan-based Greenwich Realty Capital is developing the project.
Reconstruction & Renovation | Sep 28, 2017
Plans for Chicago’s historic Post Office building revealed by 601W Companies and Gensler
The redevelopment project is currently the largest in the nation.