Atari has announced it has partnered with GSD Group, an innovation and strategy agency led by Shelly Murphy and partner Napoleon Smith III, to create a series of hotels across the United States that combine the Atari brand with a one-of-a-kind video game-themed destination.
The hotels will include fully immersive experiences that include the latest in VR and AR. Select hotels will feature venues and studios to accommodate eSports events. The goal for Atari Hotels is to combine the origins of gaming and the future of the industry into a fun and unique travel destination.
See Also: Dubai’s One Za’abeel will have the world’s largest cantilever
“When creating this brand-new hotel concept, we knew that Atari would be the perfect way to give guests the ‘nostalgic and retro meets modern’ look and feel we were going for.” said Smith in a release.
The first Atari Hotel, which will be the only one of its kind in the U.S., is set to break ground in Phoenix later this year. Additional hotels are planned for Las Vegas, Denver, Chicago, Austin, Seattle, Sanfrancisco, and San Jose.
Related Stories
Market Data | Jan 31, 2017
AIA foresees nonres building spending increasing, but at a slower pace than in 2016
Expects another double-digit growth year for office construction, but a more modest uptick for health-related building.
High-rise Construction | Jan 26, 2017
Paris tower provides office space and three hotel complexes across its three superimposed volumes
Equipped with hanging gardens and a panoramic viewpoint for its top tier, Jardins de l’Arche Tower will rise in Paris’s La défense business district.
Hotel Facilities | Dec 5, 2016
Back to sleep: Can hotels help guarantee the full eight hours?
The bed has been both physically and metaphorically pushed to one side in hotel design, in many cases along with the prerequisites of a good night’s sleep.
Hotel Facilities | Nov 15, 2016
Mountain Forest Hotel looks to restore the natural landscape while offering visitors 250 luxury rooms
The hotel looks to create a symbiosis between man, nature, and architecture.
Hotel Facilities | Sep 19, 2016
The Hotel at Oberlin becomes one of only five hotels to achieve LEED Platinum
The Hotel at Oberlin anchors the Peter B. Lewis Gateway Center, the cornerstone of Oberlin’s Green Arts District.
Hotel Facilities | Aug 17, 2016
First of its kind tri-branded Marriott hotel under construction in downtown Nashville
The hotel will combine the AC Hotels, Residence Inn, and SpringHill Suites brands.
Hotel Facilities | Aug 2, 2016
The dot-com generation: How Millennials are influencing hospitality
Millennials’ desire for authentic experiences has been the catalyst for a refresh of most brand standards, writes Gensler's Lisa Kong
High-rise Construction | Jun 29, 2016
Best Tall Buildings around the world favor unusual shapes and hybrid functions
The Council on Tall Buildings and Urban Habitat selects winners in four regions.
Movers+Shapers | Jun 13, 2016
THE DISRUPTORS: The Millennial generation is imposing its will on design
AEC firms, particularly those that design hotels and offices, gain a competitive edge by knowing how to appeal to the largest share of the American workforce.
Hotel Facilities | May 17, 2016
U.S. hotel construction pipeline full, fueled by upscale property segment
The 506,000 rooms under contract in April represent a 14.6% YoY increase.
