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World’s first drive-thru only restaurant in Australia

Retail Centers

World’s first drive-thru only restaurant in Australia

FRCH NELSON designed the project.


By David Malone, Associate Editor | November 13, 2019
KFC drive-thru only restaurant in Australia

All photos courtesy KFC

As more customers begin to order food through online channels, a new KFC pilot project in Newcastle, Australia looks to create a more efficient operating model to keep up with this change in consumer behavior.

Designed by FRCH NELSON with KFC SOPAC, the drive-thru only KFC features five lanes, two set up for traditional on-the-spot drive-thru orders, and three that allow customers to order and pay for a meal through the brand’s app or website. For online orders, customers drive up to one of the designated lanes and enter a four-digit code generated by the app on a touchscreen. Once the code is entered, the online order is sent to the kitchen where it is freshly prepared.

 

KFC drive-thru only lanes

 

The goal of the design was to create a holistic drive-thru experience that leverages architecture, communication, service, and landscape. Without having the benefit of a public-facing interior, FRCH NELSON had to find other opportunities to display and celebrate the KFC brand on the building’s exterior, which leverages natural materials in conjunction with steel and glazing.

 

See Also: ‘The Whale’ will be an arctic attraction 185 miles north of the Arctic Circle

 

A large halo-lit Colonel Sanders layered atop the building’s wood-clad walls greets guests and the drive thru portal uses bold architecture to create a beacon for the experience. “With traditional restaurants, the building is the experience, but with this new concept it became a fixture – one element supporting the overall experience,” said Marty McCauley, Design Director at FRCH NELSON, in a release. “We had to utilize every exterior touchpoint from the landscaping, to the signage, to the architecture of the drive-thru portal, to create a holistic experience for guests.”

 

KFC online order wait spots

 

KFC drive-thru only ordering process for online pick-up

 

Pick up window

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