Located in the Bronx, KFC’s new urban inline restaurant design reflects the borough’s fast-paced, eclecticism with bolder accents and unique features evolved from the brand’s traditional American Showman restaurant design.
The project’s overall aesthetic reflects a juxtaposition between Colonel Sanders-inspired hospitality and the hustle and bustle of the Bronx. Upon entering the building, guests are greeted by a large Colonel Sanders wood focal wall and signage that features the brand’s “it’s finger lickin’ good” tagline. A brick accent wall serves as the backdrop for KFC’s signature red stripes to create a beacon visible from both the inside and the outside.
“Working with a brand historically known for its southern hospitality, we created a design that maintained the iconic experience, but also looked to fold in a distinctly edgier attitude to deliver on the feistiness of what guests see from KFC in commercials and on social media.”
The seating arrangements and ordering options were designed for the on-the-go mentality of New Yorkers. The restaurant has bar seating for solo diners and a designated pick-up area for mobile and to-go orders.
The design gives the brand a modern look that captures the Colonel’s vintage flavor and marks a continued strategy to create more alternate and non-traditional formats that connect KFC with its consumers in differentiated markets.