Fluropon celebrates 50 years of excellence

Introduced in 1965, the coating system was designed for excellent color retention and resistance to fading.

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July 20, 2015 |
Jeff Alexander
Fluropon celebrates 50 years of excellence

The JW Marriott in Austin, Texas, uses the Fluropon coating system.

We are celebrating 50 years of Valspar's Fluropon coating system, which has built a strong reputation as a premier architectural coating. As the first 70% PVDF architectural coating and a trusted name in protecting high-profile project exteriors, this celebration has industry-wide significance.

At the forefront of industry standards, Fluropon was introduced in 1965. The coating system was designed for excellent color retention and resistance to fading.

Evolving and innovating over time, Fluropon is available in a variety of specialty mixes, including solar reflective coatings and Fluropon Effects, which creates a unique color experience with dimensional colors, expanding the color palette.  

When Fluropon was first introduced, it was available in only five colors. It is now available in more than 20,000 colors, with an online color library to show the endless possibilities. Bringing a vision to life, any imaginable color is within reach, with custom colors.

Several unique projects have recently featured Fluropon coatings, including the Exploration Tower in Port Canaveral, the new Detroit Public Safety Headquarters, and the Godfrey Hotel in Chicago. These coatings are used around the world to protect important projects, maintaining eye-catching exteriors over time. 

Jeff Alexander | Get Inspired: Color and Coatings

Jeff Alexander, Sherwin-Williams Coil Coatings VP of Sales for the Coil and Extrusion division has been with Sherwin-Williams (formerly Valspar) since 1997. He has an entrepreneur spirit and has thrived in building relationships with our customers. Jeff has fully immersed himself in all levels of the coating industry and enjoyed his term as National President at NCCA (National Coil Coating Association).  He is focused on continuing to educate customers on the paint industry.

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