Color trends: Hit pause

Color has the power to help us go within and reset.

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July 31, 2018 |
Jeff Alexander

As our daily lives get faster and technology makes more things possible, we are busier than ever before. Many people find themselves distracted and overwhelmed as slaves to technology. Sometimes in the hustle and bustle of daily life, there is a yearning to turn in. Consumers are looking to the world around them to help achieve this.

Our modern lifestyles make it is more important than ever before to find ways to slow down and recharge. At Sherwin-Williams Coil Coatings, we know that color has the power to help us go within and reset.

The rich colors and healing tones of the Hit Pause color palette encourage us to stay centered and rejuvenate. Hemlock Green, Crane Gray, Rocco Beige, and Aqua Mint bring positive energy and remind us to slow down.

Color, form, light, and space are the main components of an architectural project. Of these, color actually most impacts the other three. In fact, color profoundly shapes our world, the visitor experience, our moods, and even our daily rhythms. The environment around us can help us recharge and refocus.

Jeff Alexander | Get Inspired: Color and Coatings

Jeff Alexander, Sherwin-Williams Coil Coatings VP of Sales for the Coil and Extrusion division has been with Sherwin-Williams (formerly Valspar) since 1997. He has an entrepreneur spirit and has thrived in building relationships with our customers. Jeff has fully immersed himself in all levels of the coating industry and enjoyed his term as National President at NCCA (National Coil Coating Association).  He is focused on continuing to educate customers on the paint industry.

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