StrXur by Bluebeam

The people, process and tech of design and construction. StrXur by Bluebeam tells the stories of the remarkable people, relevant processes and evolving technologies driving innovation in the design and construction industry.  Writers and industry thought leaders including Sasha Reed, Mike Landers, and Ross Ufberg will share stories about the forces and people driving change in our industry. Strxur is the editorial arm of, the company that develops innovative technology solutions that set the standard for collaboration and workflow efficiency for AEC professionals worldwide.
4 people speaking on a panel
BIM and Information Technology | September 19, 2017 | Mike Landers
In the first part of a four-part series, Bluebeam VP Sasha Reed sat down with industry experts to examine the need for defining and understanding digi...
A hospital under construction
Healthcare Facilities | August 28, 2017 | Ross Ufberg
McCarthy will continue to lean on Bluebeam solutions to help solve the most critical issues, and to keep their information safe, secure, and organized...
An exterior shot of the Beijing National Stadium
Building Materials | August 17, 2017 | Mike Landers
Lighter than glass and 100% recyclable, one material takes center stage in the future of building.
Rendering of a Matrix-style theater
Architects | August 02, 2017 | Mike Landers
An Australian Home Theater Company is out to prove that the easier you can see it, the easier you can sell it.  
Architects | July 19, 2017 | Sasha Reed
Our goal is to present unique perspectives you may not be able to find anywhere else.  
Architects | July 13, 2017 | Sasha Reed
From my perspective, what separates organizations thriving in the digital revolution from those who are not boils down to one thing: leadership.
March 15, 2017 | Sasha Reed
Who is succeeding, and on what terms? And what will it take for everyone to experience the benefits of that success?
October 04, 2016 | Sasha Reed
As the construction industry bounces back from the Great Recession, an entirely new class of tech-savvy construction professionals has been created, a...
Building Team | July 11, 2016 | Sasha Reed
The lead up to AECX featured a discussion providing insight into the current state of the AEC technological revolution by exploring opportunities, cha...
June 23, 2016 | Sasha Reed
Two truths from the jobsite: 1) The best part about uncovering a problem is discovering its solution, and 2) The worst part about discovering the solu...
AEC Tech | June 09, 2016 | Sasha Reed
Rather than fighting to control the proliferation of apps, perhaps we should be training our eyes to look for signs of long-term viability among all t...
BIM and Information Technology | December 17, 2015 | Sasha Reed
Sascha Vesterlund, a VDC Specialist, Design Processer with MT Højgaard, and Nathan Wood, Innovation at DPR Construction, shared their perspectives on...
BIM and Information Technology | November 25, 2015 | Sasha Reed
I recently sat down with two Architects-Turned-VDC-Process-Managers to discuss the ways in which they are leveraging technology to bring the value of...
Is the PDF revolution advancing BIM workflows?

From left to right: Sasha Reed, V.P. Strategic Development at Bluebeam Software, Nathan Wood of DPR Construction, and Kris Lengieza, Director of VDC at Stiles Construction.

BIM and Information Technology | November 12, 2015 | Sasha Reed
Many project teams who struggle to get everyone up to speed with BIM, find PDFs a useful tool to bridge the gap between the BIM world and the paper wo...
Microsoft’s Surface Pro 3 – designed with the AEC industry in mind

Microsoft explains how they made the impossible, possible in building the Surface Pro 3 with Bluebeam Revu in their keynote presentation here:

BIM and Information Technology | October 07, 2015 | Sasha Reed
Sasha Reed sits down with Microsoft’s Senior Director of Programs, Pete Kyriacou to discuss the unique challenges AEC professionals face and why the  ...
BIM and Information Technology | October 01, 2015 | Sasha Reed
Sasha Reed sits down with David Fano, Chief Technology Officer for WeWork  (formerly with CASE), at BIMForum to discuss how owners make better decisio...
BIM and Information Technology | August 20, 2015 | Sasha Reed
Having the right counsel on your team can be the difference between long drawn-out negotiations and breaking new ground to meet the owner’s needs.
Does BIM Work as a Deliverable?
BIM and Information Technology | May 28, 2015 | Sasha Reed
Sasha Reed sits down with industry professionals at the BIMForum in San Diego to talk about BIM technology.
Parsons Brinckerhoff and former CEO partner to solve the “brain drain” challenge
Building Team | April 29, 2015 | Sasha Reed
For firms large and small, hiring is always a balancing act between keeping the business moving forward and being patient to find the right people to...
The Great Debate: Is 3D PDF really BIM?
BIM and Information Technology | March 03, 2015 | Sasha Reed
You can pull apart buildings, cut through floors, and view simulated animation for assembly instructions all within a PDF.

Photos courtesy Todd Wynne, Rogers-OBrien Construction

BIM and Information Technology | December 16, 2014 | Sasha Reed
On a recent trip to see what technology Todd Wynne and the rest of the team at Rogers-O’Brien Construction have been tinkering with, I had a chance to...

Todd Wynne, Operations Technology Specialist, Rogers-OBrien, is an early adopter of Google Glass technology.

BIM and Information Technology | November 26, 2014 | Sasha Reed
A little over a year ago, I embarked on a search to find individuals in the AEC space who were putting new hardware to work in the field. 

Bluebeam's Sasha Reed sits down with Kris Lengieza, Director of Virtual Design and Construction for Stiles Corporation, to learn how he approaches change management.

BIM and Information Technology | September 30, 2014 | Sasha Reed
Bluebeam's Sasha Reed sits down with Kris Lengieza, Director of Virtual Design and Construction for Stiles Corporation, to learn how he approaches cha...
BIM and Information Technology | September 17, 2014 | Sasha Reed
How does DPR strike a balance between standardization and innovation? In today’s Digital COM video Blog, Sasha Reed interviews Nathan Wood, Innovator...

Sasha Reed, Director of Strategic Alliances, Bluebeam Software, and Chad Dorgan, Vice President of Quality & Sustainability, McCarthy Building Companies

BIM and Information Technology | August 21, 2014 | Sasha Reed
Sasha Reed and Chad Dorgan, McCarthy Building Cos.’s Vice President of Quality and Sustainability, discuss the keys to managing innovation within a la...
BIM and Information Technology | August 08, 2014 | Sasha Reed
Sasha Reed interviews two members of the coalition responsible for creating new Guidelines for Construction PDF Documents. SPONSORED CONTENT  
Architects | July 16, 2014 | Sasha Reed
My colleague and I were once asked an insightful question by a Civil Engineering Professor that sparked an interesting conversation. He’d been told ab...

Images: courtesy Bluebeam

Architects | June 25, 2014 | Sasha Reed
SPONSORED CONTENT As more building project teams look for ways to collaborate better, technology continues to provide solutions.  Yet, as I learned fr...
BIM and Information Technology | May 28, 2014 | Sasha Reed
Turner Construction and Parsons Brinckerhoff talk about how BIM has revolutionized the way that they conduct projects, and how technology has allowed...
Overlay Init