Future vs. current state of construction innovation: How will we make the leap?

Looking beyond today’s constraints to the possibility of what “could be” is a key characteristic of those defining and delivering innovation to design and building firms across the globe.

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December 15, 2017 |
Sasha Reed

Traveling abroad to speak with professionals who are pushing the bounds of what’s possible in construction today is definitely a job perk. In doing so, I get to see firsthand how similar our struggles to modernize are. Looking beyond today’s constraints to the possibility of what “could be” is a key characteristic of those defining and delivering innovation to design and building firms across the globe. But in our search for the next big thing, are we rushing past key innovations that could be the bridge between the current and future state of the industry? 

During a recent trip to London, I attended Digital Construction Week. A first of its kind, the UK event series focused on digital construction, engineering, design, manufacturing and operation. I was impressed by the gathering—there was a palpable buzz in the air as innovators from the tech world, government and industry shared insights, explored possibilities and generally geeked out. 

I was there in support of Bluebeam, which had a booth at the event, although my primary objective was to speak with as many innovators as possible to get a pulse on how ready the UK construction market is to adopt technology and raise the bar on project delivery. With a keen eye on productivity, I was seeking feedback specifically on how they are leveraging tech to become compliant with Level 2 BIM, a requirement laid out by the UK government back in April 2016.

As I sat in sessions, talked with tech providers and networked with attendees, I was pleasantly surprised at how “practical” the conversations were. Sure, there was lots of talk about BIM, drones, AR/VR and robotic builders—but the conversations were unusually grounded for a tech conference. One thing that was noticeably different was the focus on “digitalization” rather than BIM. I think this is a key part of why the conference felt grounded. For one thing, there were no arguments over 2D versus 3D, or models versus data. Rather, much of the conversations focused on how to solve real problems like connectivity, reducing rework, increasing productivity, collaborating more effectively and re-examining how public and private enterprise can work together to solve the skills gap challenge.

On a couple occasions I was called back to the booth to lend a helping hand as the flow of traffic in between sessions created a tsunami of curious attendees. In my conversations in the booth, many of the questions attendees asked were similarly grounded in the reality of their day-to-day work (e.g. “How will this technology help me solve our daily challenges?”). As I talked them through the workflow applications, a recurring comment was made: “This is something we can use now…it’s not something we have to wait for in the future.” Each time, it was said with equal parts relief and enthusiasm. Hearing this over and over again, the comment really stuck with me. 

Providing practical solutions that reduce redundancy, improve accuracy and increase productivity proves what’s possible today and, in turn, builds the case for further digitalizing the workflow of tomorrow.

Nearly every other industry across the globe has recognized the move toward digitalization. Construction is one of the last industries to embrace technology. And perhaps part of the reason for the lag in innovation is the fact that we talk more about unproven potential solutions rather than measuring the gains of existing innovations. 

BaseStone CEO Alex Siljanovski spoke with me about this conundrum at the conference. With the shared mission of improving productivity in construction, we agreed that oftentimes our industry focuses too much on the future state of innovation without acknowledging the foundational need for base level transformation. Of course, we both see the value of developing technology with the pragmatic end user in mind, but we wonder if, in our haste to report on future possibilities, we miss the opportunity to start by redefining the way we work today.

Alex and his team went around the show floor asking a few attendees, myself included, the question, “How do we improve productivity in Construction?” They later produced a short video from the responses. It was great to see how many individuals shared the same mindset: focus on the innovations of today rather than the indefinite promise of tomorrow.

As someone who is always looking toward the future state of our industry, working with some of the premier innovators of our time, I sometimes forget how valuable these incremental steps toward digitalization are. Those tasked with the pragmatic implementation of changing the way we design and build today are at the forefront of defining how successful we, as an industry, will be at making the leap toward tomorrow. 

Sasha Reed | StrXur by Bluebeam
Bluebeam, Inc.
Vice President of Strategic Development

As Vice President of Strategic Development at Bluebeam, Inc., Sasha Reed collaborates with leaders in the architecture, engineering and construction industry to guide Bluebeam’s technology, partnerships and long-term goals. She joined Bluebeam in 2007 and co-created the Concierge Approach, a distinctly branded process of customer engagement, product feedback and solution delivery to which much of Bluebeam’s success is attributed, and which today is replicated at every organizational level.

Sasha is known industry-wide as a “conversation facilitator,” creating platforms for exchanges necessary to digitally advance the industry, including the BD+C Magazine Digital COM Blog, which she authors and manages. She’s been a featured presenter at numerous national and international conferences, including the 2014 Design-Build Institute of America (DBIA), Federal Project Delivery Symposium and NTI Danish BIM Conference. Sasha also co-chairs the Construction PDF Coalition, a grassroots effort to provide a common industry framework from which to create and maintain construction PDF documents, serves on the City College of San Francisco BIM Industry Council, and is Advisor to the Board of Direction for the National Institute of Building Sciences BuildingSMART Alliance.

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