Sasha Reed

Vice President of Strategic Development
Bluebeam, Inc.

As Vice President of Strategic Development at Bluebeam, Inc., Sasha Reed collaborates with leaders in the architecture, engineering and construction industry to guide Bluebeam’s technology, partnerships and long-term goals. She joined Bluebeam in 2007 and co-created the Concierge Approach, a distinctly branded process of customer engagement, product feedback and solution delivery to which much of Bluebeam’s success is attributed, and which today is replicated at every organizational level.

Sasha is known industry-wide as a “conversation facilitator,” creating platforms for exchanges necessary to digitally advance the industry, including the BD+C Magazine Digital COM Blog, which she authors and manages. She’s been a featured presenter at numerous national and international conferences, including the 2014 Design-Build Institute of America (DBIA), Federal Project Delivery Symposium and NTI Danish BIM Conference. Sasha also co-chairs the Construction PDF Coalition, a grassroots effort to provide a common industry framework from which to create and maintain construction PDF documents, serves on the City College of San Francisco BIM Industry Council, and is Advisor to the Board of Direction for the National Institute of Building Sciences BuildingSMART Alliance.

Architects | StrXur by Bluebeam | July 19, 2017
Our goal is to present unique perspectives you may not be able to find anywhere else.  
Architects | StrXur by Bluebeam | July 13, 2017
From my perspective, what separates organizations thriving in the digital revolution from...
StrXur by Bluebeam | March 15, 2017
Who is succeeding, and on what terms? And what will it take for everyone to experience...
StrXur by Bluebeam | October 04, 2016
As the construction industry bounces back from the Great Recession, an entirely new class...
Building Team | StrXur by Bluebeam | July 11, 2016
The lead up to AECX featured a discussion providing insight into the current state of the...
StrXur by Bluebeam | June 23, 2016
Two truths from the jobsite: 1) The best part about uncovering a problem is discovering...
AEC Tech | StrXur by Bluebeam | June 09, 2016
Rather than fighting to control the proliferation of apps, perhaps we should be training...
BIM and Information Technology | StrXur by Bluebeam | December 17, 2015
Sascha Vesterlund, a VDC Specialist, Design Processer with MT Højgaard, and Nathan Wood,...
BIM and Information Technology | StrXur by Bluebeam | November 25, 2015
I recently sat down with two Architects-Turned-VDC-Process-Managers to discuss the ways...
Is the PDF revolution advancing BIM workflows?

From left to right: Sasha Reed, V.P. Strategic Development at Bluebeam Software, Nathan Wood of DPR Construction, and Kris Lengieza, Director of VDC at Stiles Construction.

BIM and Information Technology | StrXur by Bluebeam | November 12, 2015
Many project teams who struggle to get everyone up to speed with BIM, find PDFs a useful...
Microsoft’s Surface Pro 3 – designed with the AEC industry in mind

Microsoft explains how they made the impossible, possible in building the Surface Pro 3 with Bluebeam Revu in their keynote presentation here: http://bit.ly/1gmWkEy

BIM and Information Technology | StrXur by Bluebeam | October 07, 2015
Sasha Reed sits down with Microsoft’s Senior Director of Programs, Pete Kyriacou to...
BIM and Information Technology | StrXur by Bluebeam | October 01, 2015
Sasha Reed sits down with David Fano, Chief Technology Officer for WeWork  (formerly with...
BIM and Information Technology | StrXur by Bluebeam | August 20, 2015
Having the right counsel on your team can be the difference between long drawn-out...
Does BIM Work as a Deliverable?
BIM and Information Technology | StrXur by Bluebeam | May 28, 2015
Sasha Reed sits down with industry professionals at the BIMForum in San Diego to talk...
Parsons Brinckerhoff and former CEO partner to solve the “brain drain” challenge
Building Team | StrXur by Bluebeam | April 29, 2015
For firms large and small, hiring is always a balancing act between keeping the business...
The Great Debate: Is 3D PDF really BIM?
BIM and Information Technology | StrXur by Bluebeam | March 03, 2015
You can pull apart buildings, cut through floors, and view simulated animation for...

Photos courtesy Todd Wynne, Rogers-OBrien Construction

BIM and Information Technology | StrXur by Bluebeam | December 16, 2014
On a recent trip to see what technology Todd Wynne and the rest of the team at Rogers-O’...

Todd Wynne, Operations Technology Specialist, Rogers-OBrien, is an early adopter of Google Glass technology.

BIM and Information Technology | StrXur by Bluebeam | November 26, 2014
A little over a year ago, I embarked on a search to find individuals in the AEC space who...

Bluebeam's Sasha Reed sits down with Kris Lengieza, Director of Virtual Design and Construction for Stiles Corporation, to learn how he approaches change management.

BIM and Information Technology | StrXur by Bluebeam | September 30, 2014
Bluebeam's Sasha Reed sits down with Kris Lengieza, Director of Virtual Design and...
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