Looking beyond today’s constraints to the possibility of what “could be” is a key characteristic of those defining and delivering innovation to design and building firms across the globe.
Sasha Reed | Sep 19, 2017
In this four-part series, Bluebeam VP Sasha Reed sat down with industry experts to examine the need for defining and understanding digital workflows and data management throughout the design and construction project lifecycle.
Sasha Reed | Jul 13, 2017
From my perspective, what separates organizations thriving in the digital revolution from those who are not boils down to one thing: leadership.
Sasha Reed | Oct 4, 2016
As the construction industry bounces back from the Great Recession, an entirely new class of tech-savvy construction professionals has been created, and the supply of these highly skilled, tech-proficient pros has been quickly exhausted.
Sasha Reed | Jul 11, 2016
The lead up to AECX featured a discussion providing insight into the current state of the AEC technological revolution by exploring opportunities, challenges and choices AEC pros face.
Sasha Reed | Jun 23, 2016
Two truths from the jobsite: 1) The best part about uncovering a problem is discovering its solution, and 2) The worst part about discovering the solution is implementing it.
Sasha Reed | Jun 9, 2016
Rather than fighting to control the proliferation of apps, perhaps we should be training our eyes to look for signs of long-term viability among all the fins in the water
Sasha Reed | Dec 17, 2015
Sascha Vesterlund, a VDC Specialist, Design Processer with MT Højgaard, and Nathan Wood, Innovation at DPR Construction, shared their perspectives on VDC
Sasha Reed | Nov 25, 2015
I recently sat down with two Architects-Turned-VDC-Process-Managers to discuss the ways in which they are leveraging technology to bring the value of BIM downstream
Sasha Reed | Oct 7, 2015
Sasha Reed sits down with Microsoft’s Senior Director of Programs, Pete Kyriacou to discuss the unique challenges AEC professionals face and why the Surface Pro 3 was designed to help them be more productive.