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Sasha Reed | Mar 15, 2017

Incentivizing change: Show me the money

Who is succeeding, and on what terms? And what will it take for everyone to experience the benefits of that success?

Sasha Reed | Oct 4, 2016

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As the construction industry bounces back from the Great Recession, an entirely new class of tech-savvy construction professionals has been created, and the supply of these highly skilled, tech-proficient pros has been quickly exhausted. 

Sasha Reed | Jul 11, 2016

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The lead up to AECX featured a discussion providing insight into the current state of the AEC technological revolution by exploring opportunities, challenges and choices AEC pros face.  

Sasha Reed | Jun 23, 2016

Implementing Change: The Five Biggest Mistakes to Avoid

Two truths from the jobsite: 1) The best part about uncovering a problem is discovering its solution, and 2) The worst part about discovering the solution is implementing it. 

Sasha Reed | Jun 9, 2016

With all these sharks in the water… (No Predictions Here...Part 2)

Rather than fighting to control the proliferation of apps, perhaps we should be training our eyes to look for signs of long-term viability among all the fins in the water

Sasha Reed | Dec 17, 2015

How is the Value of VDC for Design Management Translating Outside the US?

Sascha Vesterlund, a VDC Specialist, Design Processer with MT Højgaard, and Nathan Wood, Innovation at DPR Construction, shared their perspectives on VDC

Sasha Reed | Nov 25, 2015

Contractor leverages dynamic site logistic plan as BIM deliverable

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Sasha Reed | Nov 12, 2015

Is the PDF revolution advancing BIM workflows?

Many project teams who struggle to get everyone up to speed with BIM, find PDFs a useful tool to bridge the gap between the BIM world and the paper world

Sasha Reed | Oct 7, 2015

Microsoft’s Surface Pro 3 – designed with the AEC industry in mind

Sasha Reed sits down with Microsoft’s Senior Director of Programs, Pete Kyriacou to discuss the unique challenges AEC professionals face and why the  Surface Pro 3 was designed to help them be more productive.

Sasha Reed

Vice President of Strategic Development
Bluebeam, Inc.

As Vice President of Strategic Development at Bluebeam, Inc., Sasha Reed collaborates with leaders in the architecture, engineering and construction industry to guide Bluebeam’s technology, partnerships and long-term goals. She joined Bluebeam in 2007 and co-created the Concierge Approach, a distinctly branded process of customer engagement, product feedback and solution delivery to which much of Bluebeam’s success is attributed, and which today is replicated at every organizational level.

Sasha is known industry-wide as a “conversation facilitator,” creating platforms for exchanges necessary to digitally advance the industry, including the BD+C Magazine Digital COM Blog, which she authors and manages. She’s been a featured presenter at numerous national and international conferences, including the 2014 Design-Build Institute of America (DBIA), Federal Project Delivery Symposium and NTI Danish BIM Conference. Sasha also co-chairs the Construction PDF Coalition, a grassroots effort to provide a common industry framework from which to create and maintain construction PDF documents, serves on the City College of San Francisco BIM Industry Council, and is Advisor to the Board of Direction for the National Institute of Building Sciences BuildingSMART Alliance.


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