The people, process and tech of design and construction. 

StrXur by Bluebeam tells the stories of the remarkable people, relevant processes and evolving technologies driving innovation in the design and construction industry.  Writers and industry thought leaders including Sasha Reed, Mike Landers, and Ross Ufberg will share stories about the forces and people driving change in our industry. Strxur is the editorial arm of, the company that develops innovative technology solutions that set the standard for collaboration and workflow efficiency for AEC professionals worldwide.

BIM and Information Technology | Sasha Reed May 28, 2015

Does BIM Work as a Deliverable?

Sasha Reed sits down with industry professionals at the BIMForum in San Diego to talk about BIM technology.

Building Team | Sasha Reed Apr 29, 2015

Parsons Brinckerhoff and former CEO partner to solve the “brain drain” challenge

For firms large and small, hiring is always a balancing act between keeping the business moving forward and being patient to find the right people to fit into your organization

BIM and Information Technology | Sasha Reed Mar 3, 2015

The great debate: Is 3D PDF really BIM?

You can pull apart buildings, cut through floors, and view simulated animation for assembly instructions all within a PDF.

| Sasha Reed Dec 16, 2014

Quadcopters save project team $15K in warranty work

On a recent trip to see what technology Todd Wynne and the rest of the team at Rogers-O’Brien Construction have been tinkering with, I had a chance to experience firsthand which new hardware innovations will one day be applied in the AEC space. 

| Sasha Reed Nov 26, 2014

Virtual reality in 3D models, iPhone thermal imaging: Inside one very cool tech toybox

A little over a year ago, I embarked on a search to find individuals in the AEC space who were putting new hardware to work in the field. 

| Sasha Reed Sep 30, 2014

What are you doing to win business and improve morale?? VDC Director Kris Lengieza shares ways to do both

Bluebeam's Sasha Reed sits down with Kris Lengieza, Director of Virtual Design and Construction for Stiles Corporation, to learn how he approaches change management. SPONSORED CONTENT

| Sasha Reed Sep 17, 2014

The balance between innovation and standardization – How DPR Construction achieves both

How does DPR strike a balance between standardization and innovation? In today’s Digital COM video Blog, Sasha Reed interviews Nathan Wood, Innovator with DPR Construction, to learn more about their successful approach to fueling innovation. SPONSORED CONTENT

| Sasha Reed Aug 21, 2014

Defining the measure of success when implementing new technologies

Sasha Reed and Chad Dorgan, McCarthy Building Cos.’s Vice President of Quality and Sustainability, discuss the keys to managing innovation within a large construction firm. SPONSORED CONTENT

| Sasha Reed Aug 8, 2014

Setting guidelines for construction PDF documents across the AEC industry

Sasha Reed interviews two members of the coalition responsible for creating new Guidelines for Construction PDF Documents. SPONSORED CONTENT  

| Sasha Reed Jul 16, 2014

Learning design fundamentals in the digital age – How to balance learning and technology

My colleague and I were once asked an insightful question by a Civil Engineering Professor that sparked an interesting conversation. He’d been told about our software by some of his students who had used it during their summer internship. SPONSORED CONTENT

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