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Introducing StrXur by Bluebeam

Sponsored Content Architects

Introducing StrXur by Bluebeam

Sasha Reed | July 19, 2017

Back in 2013, BD+C offered Bluebeam a chance to sponsor a blog.  Bluebeam in turn asked if I wanted to add blogger to my resume and boom…DIGITAL COM was born.  It was in fact one of the first sponsored blogs on bdcnetwork.com.  At first I had my trepidations, mainly because I wasn’t, and still don’t consider myself a writer.  So I started with one simple question in mind: "What if we could talk openly about our challenges, sharing real results and real failures? Wouldn’t that be refreshing?"

Well, it looks like you agreed because four years and tens of thousands of views later these conversations are still going strong! While many of the challenges we faced four years ago haven't changed, ("How do we leverage technology to improve project communication?" "How do we give access while maintaining control?" "What works, what doesn’t?") the fact is that we are in the middle of a technological revolution in design and construction and the need to have these conversations is now more pressing than ever.

Which is why I am excited to announce that we are rebranding the blog "StrXur by Bluebeam," and we are expanding the blog's voices to include not only my perspectives, but those of other Bluebeam industry experts and storytellers so we can explore more and dive deeper into today's most pressing topics. In case you hadn’t heard, StrXur.com is Bluebeam's online magazine dedicated to telling the stories of the remarkable people, relevant processes and evolving technologies that are driving innovation in the design and construction industry. As a technology company dedicated to helping this industry solve its challenges, we firmly believe our investment in hosting these types of conversations makes a difference.  While you’re busy doing the work, we’re focused on working with you to collect valuable insights and in turn create great content.  Our goal is to present unique perspectives you may not be able to find anywhere else.  

Our industry is changing fast and is more complex than ever. It’s going to take more than one voice and one perspective to illuminate the path in front of us.  We’re thrilled to add more perspectives, additional voices and a new outlook to the blog so you can stay on top of the trends that are going to shape the industry for decades to come. 


More from Author

Sasha Reed | Dec 15, 2017

Future vs. current state of construction innovation: How will we make the leap?

Looking beyond today’s constraints to the possibility of what “could be” is a key characteristic of those defining and delivering innovation to design and building firms across the globe.

Sasha Reed | Sep 19, 2017

BIM vs VDC…how the US and the UK differ in approaching digital project delivery

In this four-part series, Bluebeam VP Sasha Reed sat down with industry experts to examine the need for defining and understanding digital workflows and data management throughout the design and construction project lifecycle.

Sasha Reed | Jul 13, 2017

Defining the future by mastering the art of change

From my perspective, what separates organizations thriving in the digital revolution from those who are not boils down to one thing: leadership.

Sasha Reed | Mar 15, 2017

Incentivizing change: Show me the money

Who is succeeding, and on what terms? And what will it take for everyone to experience the benefits of that success?

Sasha Reed | Oct 4, 2016

The talent shortage: Will the training the AEC industry desperately needs arrive in time?

As the construction industry bounces back from the Great Recession, an entirely new class of tech-savvy construction professionals has been created, and the supply of these highly skilled, tech-proficient pros has been quickly exhausted. 

Sasha Reed | Jul 11, 2016

Construction Disruption at AECX: Technology, hackathons and the promise of change in LA

The lead up to AECX featured a discussion providing insight into the current state of the AEC technological revolution by exploring opportunities, challenges and choices AEC pros face.  

Sasha Reed | Jun 23, 2016

Implementing Change: The Five Biggest Mistakes to Avoid

Two truths from the jobsite: 1) The best part about uncovering a problem is discovering its solution, and 2) The worst part about discovering the solution is implementing it. 

Sasha Reed | Jun 9, 2016

With all these sharks in the water… (No Predictions Here...Part 2)

Rather than fighting to control the proliferation of apps, perhaps we should be training our eyes to look for signs of long-term viability among all the fins in the water

Sasha Reed | Dec 17, 2015

How is the Value of VDC for Design Management Translating Outside the US?

Sascha Vesterlund, a VDC Specialist, Design Processer with MT Højgaard, and Nathan Wood, Innovation at DPR Construction, shared their perspectives on VDC

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