A research team at the University of Toronto at Scarborough worked with several European designers to see what sort of spaces pleases our brains more.
Fast Company reports that the team, led by psychologist Oshin Vartanian, found that people are “far more likely to call a room beautiful when its design is round instead of linear.”
Hence, when Philip Johnson first visited the Guggenheim Museum in Bilbao, designed by the curve-master Frank Gehry, the tears he reportedly shed were caused by the building’s design tapping into some primordial human emotional network.
To conduct the study, the team slid people into a brain imaging machine and showed them pictures of rooms and buildings. They found that oblong couches, oval rugs, and looping floor patterns were universally seen as beautiful by all men and women who participated.
One of the many conclusions Vartanian and his team found was that human brains associate sharp lines (and sharp objects in general) with a threat, so curves signal a lack of threat, or safety.
Learn more about the research at Fast Company.
Related Stories
| Nov 10, 2011
Grousbeck Center for Students & Technology opens doors
New Perkins School for the Blind Building is dedicated to innovation, interaction, and independence for students.
| Nov 10, 2011
Skanska Moss to expand and renovate Greenville-Spartanburg International Airport
The multi-phase terminal improvement program consists of an overall expansion to the airport’s footprint and major renovations to the existing airport terminal.
| Nov 10, 2011
Suffolk Construction awarded MBTA transit facility and streetscape project
The 21,000-sf project will feature construction of a cable-stayed pedestrian bridge over Ocean Avenue, an elevated plaza deck above Wonderland MBTA Station, a central plaza, and an at-grade pedestrian crossing over Revere Beach Boulevard
| Nov 10, 2011
Thornton Tomasetti’s Joseph and Choi to co-chair the Council on Tall Buildings and Urban Habitat’s Outrigger Design Working Group
Design guide will describe in detail the application of outriggers within the lateral load resisting systems of tall buildings, effects on building behavior and recommendations for design.
| Nov 9, 2011
Lincoln Center Pavilion wins national architecture and engineering award
The project team members include owner Lincoln Center for the Performing Arts, New York; design architect and interior designer of the restaurant, Diller Scofidio + Renfro, New York; executive architect, FXFOWLE, New York; and architect and interior designer of the film center, Rockwell Group, New York; structural engineer Arup (AISC Member), New York; and general contractor Turner Construction Company (AISC Member), New York.
| Nov 9, 2011
Sika Sarnafil Roof Recycling Program recognized by Society of Plastics Engineers
Program leads the industry in recovering and recycling roofing membrane into new roofing products.
| Nov 9, 2011
American Standard Brands joins the Hospitality Sustainable Purchasing Consortium
American Standard will collaborate with other organizations to build an industry-wide sustainability performance index.
| Nov 8, 2011
Transforming a landmark coastal resort
Originally built in 1973, the building had received several alterations over the years but the progressive deterioration caused by the harsh salt water environment had never been addressed.
