A research team at the University of Toronto at Scarborough worked with several European designers to see what sort of spaces pleases our brains more.
Fast Company reports that the team, led by psychologist Oshin Vartanian, found that people are “far more likely to call a room beautiful when its design is round instead of linear.”
Hence, when Philip Johnson first visited the Guggenheim Museum in Bilbao, designed by the curve-master Frank Gehry, the tears he reportedly shed were caused by the building’s design tapping into some primordial human emotional network.
To conduct the study, the team slid people into a brain imaging machine and showed them pictures of rooms and buildings. They found that oblong couches, oval rugs, and looping floor patterns were universally seen as beautiful by all men and women who participated.
One of the many conclusions Vartanian and his team found was that human brains associate sharp lines (and sharp objects in general) with a threat, so curves signal a lack of threat, or safety.
Learn more about the research at Fast Company.
Related Stories
| Nov 14, 2011
Summit Design+Build selected at GC for new Office Concepts headquarters
The new headquarters will include 17,000 sf of office space and 15,000 sf of warehouse and feature 24 ft ceilings, an open floor plan, two conference rooms and one training room and will feature sustainable finishes throughout.
| Nov 14, 2011
Griffin Electric completes electrical work at Cary Arts Center
The Griffin Electric team was responsible for replacing the previous electrical service on-site with a 1000A, 480/277V service and providing electrical feeds for a new fire pump chiller, six air-handlers and two elevators.
| Nov 14, 2011
303 East 33rd Street building achieves LEED-NC
The 165,000 sf 12-story residential building is the first green development to be LEED certified in the Murray Hill neighborhood of Manhattan.
| Nov 14, 2011
VanSumeren appointed to Traco general manager
VanSumeren will draw on his more than 20 years of experience in manufacturing management and engineering to deliver operational and service excellence and drive profitable growth for Traco.
| Nov 11, 2011
By the Numbers
What do ‘46.9,’ ‘886.2,’ and ‘171,271’ mean to you? Check here for the answer.
| Nov 11, 2011
Streamline Design-build with BIM
How construction manager Barton Malow utilized BIM and design-build to deliver a quick turnaround for Georgia Tech’s new practice facility.
| Nov 11, 2011
AIA: Engineered Brick + Masonry for Commercial Buildings
Earn 1.0 AIA/CES learning units by studying this article and successfully completing the online exam.
| Nov 11, 2011
How Your Firm Can Win Federal + Military Projects
The civilian and military branches of the federal government are looking for innovative, smart-thinking AEC firms to design and construct their capital projects. Our sources give you the inside story.
| Nov 10, 2011
BD+C's 28th Annual Reconstruction Awards
A total of 13 projects recognized as part of BD+C's 28th Annual Reconstruction Awards.