flexiblefullpage -
billboard - default
interstitial1 - interstitial
catfish1 - bottom
Currently Reading

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

Designers

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

The anamorphic illusion is complete with matching sound effects.


By David Malone, Associate Editor | May 20, 2020
The Wave art installation in Seoul, South Korea

Courtesy d'strict

The SMTown Coex Atrium in Seoul, South Korea has a new art installation gracing the large LED screen that wraps the outside of the building. The screens, which were installed in 2018, are the largest outdoor, high-definition LED advertising screens in South Korea. 

Measuring 80.1 meters in width and 20.1 meters in height, the screen typically projects K-pop videos, but is currently equipped with an anamorphic illusion of a crashing wave. Created by d'strict, when viewed from the correct angle the illusion uses both the front and sides of the building's screen to create the illusion of a giant crashing wave.

Complete with matching audio, the wave sloshes back and forth appearing as though it has been captured inside the building itself. Take a look at the Wave in action below.

 

Tags

Related Stories

| Mar 21, 2014

Forget wood skyscrapers - Check out these stunning bamboo high-rise concepts [slideshow]

The Singapore Bamboo Skyscraper competition invited design teams to explore the possibilities of using bamboo as the dominant material in a high-rise project for the Singapore skyline. 

| Mar 21, 2014

How to get more referrals

If you’re having a hard time attracting new referrals, here are a few techniques for increasing the number of interactions with potential clients. 

| Mar 20, 2014

Common EIFS failures, and how to prevent them

Poor workmanship, impact damage, building movement, and incompatible or unsound substrate are among the major culprits of EIFS problems. 

| Mar 20, 2014

D.C. breaks ground on $2B mega waterfront development [slideshow]

When complete, the Wharf will feature approximately 3 million sf of new residential, office, hotel, retail, cultural, and public uses, including waterfront parks, promenades, piers, and docks.

| Mar 20, 2014

13 dazzling wood building designs [slideshow]

From bold structural glulam designs to striking textured wall and ceiling schemes, these award-winning building projects showcase the design possibilities using wood. 

| Mar 20, 2014

Fluor defines the future 7D deliverable without losing sight of real results today

A fascinating client story by Fluor SVP Robert Prieto reminds us that sometimes it’s the simplest details that can bring about real results today—and we shouldn’t overlook them, even as we push to change the future state of project facilitation. 

| Mar 19, 2014

Gehry, Zaha, Foster, Meier: Vote for your top 'starchitect' in this March Madness design legends tourney

Fast Company's Bracket Madness tournament pits 32 designers against each other to see who truly is the world's greatest living designer. 

| Mar 19, 2014

Is it time to start selecting your own clients?

Will 2014 be the year that design firms start selecting the clients they want rather than getting in line with competitors to respond to RFPs? That’s the question posed by a recent thought-provoking article.

| Mar 19, 2014

How to develop a healthcare capital project using a 'true north charter'

Because healthcare projects take years to implement, developing a true north charter is essential for keeping the entire team on track and moving in the right direction. 

| Mar 18, 2014

6 keys to better healthcare design

Healthcare facility planning and design experts cite six factors that Building Teams need to keep in mind on their next healthcare project.

boombox1 - default
boombox2 -
native1 -

More In Category


Mass Timber

Bjarke Ingels Group designs a mass timber cube structure for the University of Kansas

Bjarke Ingels Group (BIG) and executive architect BNIM have unveiled their design for a new mass timber cube structure called the Makers’ KUbe for the University of Kansas School of Architecture & Design. A six-story, 50,000-sf building for learning and collaboration, the light-filled KUbe will house studio and teaching space, 3D-printing and robotic labs, and a ground-level cafe, all organized around a central core.



halfpage1 -

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021