How to get more referrals

If you’re having a hard time attracting new referrals, here are a few techniques for increasing the number of interactions with potential clients. 

March 21, 2014 |
Steven Burns

Image: Stuart Miles via FreeDigitalPhotos.net

Anyone who interacts with clients on a regular basis knows just how important referrals can be. While there are numerous ways to secure new clients and attract new business, referrals are by far the most reliable. 

If you’re having a hard time attracting new referrals, here are a few techniques for increasing the number of interactions with potential clients. 

Put your best foot forward

You can market yourself in many different ways in a quest to get as many referrals as possible, but after a certain point, the quality of your work will more than speak for itself. Before you start using guerrilla-marketing tactics or paying referral services to do heavy lifting for you, remember that the referrals have to be earned the hard way. If you aren’t putting your best foot forward through the quality of your work, no magic referral trick in the world will be able to help you.

Involve and reward employees

If you have a large number of employees working for you, incentivize them to try to drum up as much business as possible. Perhaps a bonus can come in the form of a gift card or a certain percentage of the overall income from a new client. If you give your employees some type of incentive, they will be much more likely to get involved and help you in your quest for quality referrals.

Give referrals to get referrals

If you have business colleagues or friends in the same industry who also operate on a referral system, be sure to share referrals with them whenever possible. Giving a referral is likely to be seen by most as a favor that you’re doing to them. And when the opportunity arises, they will be much more likely to return the favor.

By providing excellent products and services to your clients, keeping your employees happy and helping your business friends, you will earn both referrals and goodwill.

Read more from the BQE blog.

Editor's note: This is sponsored content. The text was provided by the sponsor company. 

Steven Burns | The Business Behind Design

Steven Burns, FAIA spent 14 years managing the firm Burns + Beyerl Architects, and during that time the firm’s earnings grew at an average rate of 24% per year. After founding his own software company, Steve took his management expertise to BQE Software, where he is refining their business strategy and product development for the company’s groundbreaking project accounting solution, BQE Core.

Related Blogs

October 19, 2017 | AEC Tech | The Business Behind Design

For firms looking to propel their architectural design services to new heights and levels of sophistication...

October 03, 2017 | Designers | The Business Behind Design

Generally speaking, millennials want to be where the action is.

September 21, 2017 | Building Team | The Business Behind Design

Projects are the backbone of the way you do business. Isn’t it time that you step up their analysis?

Why employee advocacy is key to social media success
December 07, 2015 | Building Team | The Business Behind Design

Employee advocacy is key to boosting social media engagement, and employee advocacy is about more than just...

5 ways to bring data into marketing and business development
November 30, 2015 | Building Team | The Business Behind Design

Here are five ways to use data to enhance the client acquisition process

The benefits of selling your firm to employees

Other benefits of selling a firm to employees is the opportunity to mentor the next generation of employees and providing your clients with continuity. Photo: Flickr/401kcalculator.org

November 17, 2015 | Building Team | The Business Behind Design

One business advisor recommends professional services businesses to develop a group of employees who are wi...

November 02, 2015 | Building Team | The Business Behind Design

Hiring for culture fit doesn’t mean hiring people who are all the same

August 25, 2015 | Building Team | The Business Behind Design

By analyzing the “benchmark firms” selected from its annual surveys, PSMJ has identified several characteri...

Understanding the values and aspirations of millennials

Only 28 percent of millennials believe that their organization is taking full advantage of their skills, research from Deloitte revealed.

August 20, 2015 | Building Team | The Business Behind Design

A recent LinkedIn workplace survey revealed that millennials (defined as individuals aged 18–24) are quite...

Overlay Init