Described as the first-of-its-kind, Porsche Palm Springs was designed to provide customers with architectural and tech-immersive elements that offer an exclusive Porsche experience.
Sitting on a 2.7-acre lot, the 45,000-sf facility will offer 30% to 40% more inventory than the old dealership. The LEED-certified building uses solar power and is will service and recharge the new Porsche Taycan, the brand’s first all-electric vehicle.
See Also: Porsche Design Tower is, unsurprisingly, a car lover’s dream
The showroom was designed with distinctive environments to reflect each model offering such as the 911, Cayman, and Cayenne. Customers enter the facility and follow a walkable road that leads them through the building to the distinct vehicle environments. The environments create experiences via audio, visual (Porsche Palm Springs includes 12 digital screens, two of which measure 16’x9’), and virtual reality elements (VR allows customers to virtually experience their own car configuration before purchase), and are easily adaptable. A walkable bridge on the second floor mimics one found in Stuttgart, Germany where Porsche vehicles sit on a moving conveyor belt that transfers them to the next stage of assembly.
The showroom includes the Porscheplatz social space, an area that offers various seating arrangements, a café, and a Kids Corner. The second floor features Werk 1, a lounge that can be used to host events. The expanded service department comprises 16 service bays, two electric bays, and indoor hand wash bays. Visitors are able to look into the service workshop via a large window while waiting.
Porsche Palm Springs marks the prototype for Porsche’s new corporate architecture philosophy. The concept, dubbed Destination Porsche, looks to turn the dealership into a central gathering place for the Porsche community. The final concept will follow by mid-2020 with two dealerships currently underway, one in Dortmund Germany and one in Hangzhou, China.
The Palm Springs showroom is the result of a partnership between Porsche and indiGO Auto Group, a luxury automotive dealer with 15 franchised dealerships across five U.S. markets. Whitfield Associates, Inc. designed the project.
Related Stories
| May 31, 2013
Japan to transform canal into world's largest outdoor pool
A wild proposal by the city of Osaka, Japan, would transform the Dotonbori Canal into a 2,625-foot-long, 40-foot-wide pool.
| May 22, 2013
Return of retail? Rent growth seen in recovering markets
Like digging a ditch with a spoon, retail demand driven by population growth has eaten away at the supply of available store space in the markets that have been slowest to recover from the downturn. Vacancy rates are reaching a point that will give at least some landlords in every market the clout to demand slightly higher rents.
| May 21, 2013
7 tile trends for 2013: Touch-sensitive glazes, metallic tones among top styles
Tile of Spain consultant and ceramic tile expert Ryan Fasan presented his "What's Trending in Tile" roundup at the Coverings 2013 show in Atlanta earlier this month. Here's an overview of Fasan's emerging tile trends for 2013.
| May 20, 2013
Jones Lang LaSalle: All U.S. real estate sectors to post gains in 2013—even retail
With healthier job growth numbers and construction volumes at near-historic lows, real estate experts at Jones Lang LaSalle see a rosy year for U.S. commercial construction.
| May 16, 2013
Chicago unveils $1.1 billion plan for DePaul arena, Navy Pier upgrades
Hoping to send a loud message that Chicago is serious about luring tourism and entertainment spending, Mayor Rahm Emanuel has released details of two initiatives that have been developing for more than a year and that it says will mean $1.1 billion in investment in the McCormick Place and Navy Pier areas.
| Apr 30, 2013
Tips for designing with fire rated glass - AIA/CES course
Kate Steel of Steel Consulting Services offers tips and advice for choosing the correct code-compliant glazing product for every fire-rated application. This BD+C University class is worth 1.0 AIA LU/HSW.
| Apr 26, 2013
BIG tapped to design Europa City in suburban Paris
Danish architecture firm, BIG - led by Bjarke Ingels – has been announced as the winner of an international invited competition for the design of Europa City, a 800,000 square meter cultural, recreational and retail development in Triangle de Gonesse, France.
| Apr 26, 2013
Solving the parking dilemma in U.S. cities
ArchDaily's Rory Stott yesterday posted an interesting exploration of progressive parking strategies being employed by cities and designers. The lack of curbside and lot parking exacerbates traffic congestion, discourages visitors, and leads to increased vehicles emissions.
| Apr 24, 2013
Los Angeles may add cool roofs to its building code
Los Angeles Mayor Antonio Villaraigosa wants cool roofs added to the city’s building code. He is also asking the Department of Water and Power (LADWP) to create incentives that make it financially attractive for homeowners to install cool roofs.
| Apr 22, 2013
Top 10 green building projects for 2013 [slideshow]
The AIA's Committee on the Environment selected its top ten examples of sustainable architecture and green design solutions that protect and enhance the environment.