flexiblefullpage
billboard
interstitial1
catfish1
Currently Reading

MVRDV designs Seoul entertainment district with gold entrance and curtain façade

Retail Centers

MVRDV designs Seoul entertainment district with gold entrance and curtain façade

The 9,800-sm complex will have retail and nightclub space with a plaza in between the two concrete buildings.


By Mike Chamernik, Associate Editor | July 21, 2016

Paradise City in Seoul, South Korea. Rendering: MVRDV. Click here to enlarge.

People will notice a big gold splotch when they are flying into Seoul.

The Dutch architecture firm MVRDV designed Paradise City, an entertainment district in the South Korean capital. Comprising two buildings with a plaza in between, the main entrance is colored with a giant golden circle. The firm says the spot will mark the entrance like a sunbeam and will even be visible to airplanes landing at and departing from the nearby Incheon Airport.

The 9,800-sm complex consists of two concrete buildings. The curved 3,600-sm Sandbox will be a retail center that connects to a new casino. Partygoers will flock to the rectangular, 6,200-sm Nightclub, which also has a water club and sky-garden on the upper floor.

The windowless buildings will welcome guests with glass entrances worked into the curtain-like façade. 

“The buildings are opened by lifting them like a curtain, unravelling their interior,” MVRDV Co-founder Winy Maas said in a statement.

Construction will begin later this year and finish in 2018, in time for the 2018 Winter Olympics in Pyeongchang, South Korea.

MVRDV worked with Gansam Architects, who designed the wider masterplan that includes a boutique hotel, food-court, spa, galleries, and convention facilities.

 

Rendering: MVRDV. Click to enlarge.

Related Stories

Retail Centers | Nov 13, 2019

World’s first drive-thru only restaurant in Australia

FRCH NELSON designed the project.

Giants 400 | Oct 24, 2019

Top 70 Retail Engineering Firms for 2019

Jacobs, Kimley-Horn, Henderson Engineers, and Core States Group head the rankings of the nation's largest retail sector engineering and engineering architecture (EA) firms, as reported in Building Design+Construction's 2019 Giants 300 Report.

Giants 400 | Oct 24, 2019

Top 125 Retail Architecture Firms for 2019

CallisonRTKL, Gensler, MG2, NELSON, and Stantec top the rankings of the nation's largest retail sector architecture and architecture engineering (AE) firms, as reported in Building Design+Construction's 2019 Giants 300 Report.

Healthcare Facilities | Oct 1, 2019

Medical offices are filling space vacated by retail

Healthcare developers and providers like the locations, traffic, and parking these spaces offer.

Retail Centers | Sep 6, 2019

Another well-known retailer files for bankruptcy: Here's the solution to more empty anchor stores

Where can you find the future of retail? At the intersection of experience and instant gratification. 

Retail Centers | Sep 3, 2019

Puma’s flagship in North America creates immersive experiences for its sports-focused patrons

Technology and curation allow customers to personalize their product selections.

Retail Centers | Aug 6, 2019

Saving the American mall in 5 steps

CallisonRTKL Vice President Marc Fairbrother explains how struggling American malls can turn it all around.

Retail Centers | Jun 21, 2019

Nation’s largest Nissan facility opens in Houston

A 162,500 SF dealership building set on 16 acres, Central Houston Nissan, in Texas, is being touted as the largest Nissan dealership in the country.

Reconstruction & Renovation | May 22, 2019

Foster + Partners converts historic D.C. library into an Apple store

The building was the city’s first public library.

Retail Centers | Apr 30, 2019

Is this the future of retail? Walmart seems to think so

The retail company recently unveiled its new AI-enabled store in Levittown, N.Y.

boombox1
boombox2
native1

More In Category




halfpage1

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021