People will notice a big gold splotch when they are flying into Seoul.
The Dutch architecture firm MVRDV designed Paradise City, an entertainment district in the South Korean capital. Comprising two buildings with a plaza in between, the main entrance is colored with a giant golden circle. The firm says the spot will mark the entrance like a sunbeam and will even be visible to airplanes landing at and departing from the nearby Incheon Airport.
The 9,800-sm complex consists of two concrete buildings. The curved 3,600-sm Sandbox will be a retail center that connects to a new casino. Partygoers will flock to the rectangular, 6,200-sm Nightclub, which also has a water club and sky-garden on the upper floor.
The windowless buildings will welcome guests with glass entrances worked into the curtain-like façade.
“The buildings are opened by lifting them like a curtain, unravelling their interior,” MVRDV Co-founder Winy Maas said in a statement.
Construction will begin later this year and finish in 2018, in time for the 2018 Winter Olympics in Pyeongchang, South Korea.
MVRDV worked with Gansam Architects, who designed the wider masterplan that includes a boutique hotel, food-court, spa, galleries, and convention facilities.
Rendering: MVRDV. Click to enlarge.
Related Stories
Retail Centers | Mar 2, 2021
Retail expectations vs reality in 2021
The reality of retail success in 2021 is proving to be based on a formula of mixing digital with the physical in pursuit of convenience.
Market Data | Feb 24, 2021
2021 won’t be a growth year for construction spending, says latest JLL forecast
Predicts second-half improvement toward normalization next year.
Healthcare Facilities | Feb 18, 2021
The Weekly show, Feb 18, 2021: What patients want from healthcare facilities, and Post-COVID retail trends
This week on The Weekly show, BD+C editors speak with AEC industry leaders from JLL and Landini Associates about what patients want from healthcare facilities, based on JLL's recent survey of 4,015 patients, and making online sales work for a retail sector recovery.
Reconstruction Awards | Jan 30, 2021
Repositioning of historic Sears Roebuck warehouse enlivens Boston’s Fenway neighborhood
Developer Samuels & Associates asked Elkus Manfredi Architects to reimagine the former Sears Roebuck & Co. warehouse in Boston’s Fenway neighborhood as a dynamic mixed-use destination that complements the high-energy Fenway neighborhood while honoring the building’s historical significance.
Reconstruction Awards | Dec 29, 2020
The reenvisioned Sazerac House: A delectable cocktail that's just perfect for the Big Easy
The 51,987-sf Sazerac House is an interactive cocktail museum, active distillery, corporate headquarters, and event venue, all under one roof, next to the historic French Quarter of New Orleans.
Giants 400 | Dec 16, 2020
Download a PDF of all 2020 Giants 400 Rankings
This 70-page PDF features AEC firm rankings across 51 building sectors, disciplines, and specialty services.
Giants 400 | Dec 2, 2020
2020 Retail Giants: Top architecture, engineering, and construction firms in the U.S. retail building sector
Gensler, Jacobs, and PCL Construction top BD+C's rankings of the nation's largest retail sector architecture, engineering, and construction firms, as reported in the 2020 Giants 400 Report.
Retail Centers | Nov 17, 2020
The coming automation of retail brick and mortar
The demise of retail brick and mortar is overstated and unwarranted - we see digital transformation offering brick and mortar a path forward for the physical store.
Retail Centers | Nov 12, 2020
Concepts’ flagship takes gallery display approach
The streetwear retailer forges its online and brick-and-mortar presence.
