One of the hardest decisions multifamily developers and their design teams have to make is what mix of amenities they’re going to put into each project. A lot of squiggly factors go into that decision: the type of community (market-rate vs. affordable, for-sale, senior living, student housing, etc.), the geographic market, local recreation preferences (tennis court or putting green? bocce or billiards?), climate/weather conditions, physical parameters (availability and cost of land), and of course the budget. The permutations are mind-boggling.
Along with location and pricing, however, getting the amenity mix right is crucial to your marketing program and the ultimate success of your multifamily project. The worst thing that can happen is to install an amenity, especially an expensive one or one that takes up a lot of valuable space, and not have occupiers use it. What a waste!
It’s not only an out-of-pocket cost, it’s a lost opportunity: What other amenity would have been more popular with your renters or condominium buyers? And how much will it cost to fix the problem—if it can be fixed at all?
All this has been further complicated by the COVID-19 pandemic. Property managers across the country had to close fitness centers, pool decks, children’s playgrounds, game rooms, even business centers and lounges. Survey respondents said tenants were particularly vexed about losing the convenience of their workout spaces and swim spas, which also saved them the cost of buying an outside club membership.
342 developers, builders, and architects pinpoint the top multifamily amenities
To help you navigate this crisis, BD+C's sister publication, Multifamily Design+Construction, conducted a survey in February/March 2021 of 342 multifamily developers, builders, and architects about how amenities were affected by the COVID pandemic. The resulting 2021 Multifamily Amenities Report builds on surveys conducted in 2017 and 2019 and measures the responses of multifamily sector professionals to their use of 131 amenities—including a new one about “smart connectivity systems.”
One thing about respondents’ answers to the COVID question surprised me: more than half said they had made no changes to their amenities. For some, the work was so far along, they had to live with what they had. But others made it clear that they were going to weather the storm, no matter what. Changing their amenities mix was not on the agenda.
The other half did make changes—removing some amenities, pushing activities outdoors as much as possible. In some cases, the amenities could be modified fairly easily; for example, by putting plexiglass “shields” between pieces of workout equipment in the fitness center. These may have been temporary fixes in response to a crisis, but growing concerns about designing for occupiers’ health and wellness may turn them into permanent features of amenities packages in the future.
Thanks to our 2021 Multifamily Amenities Study sponsor: EXACOR™ | Huber Engineered Woods
The 2021 Multifamily Amenities Report ranks 131 amenities and features across 10 building areas:
• Top ‘smart connectivity’ systems
• Top 10 indoor amenities
• Top 10 outdoor amenities
• Top 10 recreation amenities
• Top 10 convenience services
• Top 10 quality of life amenities
• Top 10 business and technology services
• Top 10 security services
• Top children's services
• Top services for pets
• BONUS: COVID-19 impact on amenities
• BONUS: List of ‘first-time amenities’ for developers
For the full 16-page PDF report, visit: www.BDCnetwork.com/Amenities2021.
Related Stories
| Apr 17, 2014
Online mapping tool helps teams determine multifamily project tax credit eligibility
Accounting and advisory firm Baker Tilly has launched a new, interactive online mapping tool that helps users determine if a business or development project may qualify for the New Markets Tax Credit or Low-Income Housing Tax Credit program.
| Apr 11, 2014
ULI report documents business case for building healthy projects
Sustainable and wellness-related design strategies embody a strong return on investment, according to a report by the Urban Land Institute.
| Apr 9, 2014
Steel decks: 11 tips for their proper use | BD+C
Building Teams have been using steel decks with proven success for 75 years. Building Design+Construction consulted with technical experts from the Steel Deck Institute and the deck manufacturing industry for their advice on how best to use steel decking.
| Apr 2, 2014
8 tips for avoiding thermal bridges in window applications
Aligning thermal breaks and applying air barriers are among the top design and installation tricks recommended by building enclosure experts.
| Mar 27, 2014
16 kitchen and bath design trends for 2014
Work on multifamily housing projects? Here are the top kitchen and bath design trends, according to a survey of more than 420 kitchen and bath designers.
| Mar 26, 2014
Callison launches sustainable design tool with 84 proven strategies
Hybrid ventilation, nighttime cooling, and fuel cell technology are among the dozens of sustainable design techniques profiled by Callison on its new website, Matrix.Callison.com.
| Mar 25, 2014
World's tallest towers: Adrian Smith, Gordon Gill discuss designing Burj Khalifa, Kingdom Tower
The design duo discusses the founding of Adrian Smith + Gordon Gill Architects and the design of the next world's tallest, Kingdom Tower, which will top the Burj Khalifa by as much as a kilometer.
| Mar 24, 2014
Snøhetta unveils plans for serpentine mountain hotel
The winding hotel and apartment building will be built between the mountains and the sea in remote Glåpen, Norway.
| Mar 21, 2014
Forget wood skyscrapers - Check out these stunning bamboo high-rise concepts [slideshow]
The Singapore Bamboo Skyscraper competition invited design teams to explore the possibilities of using bamboo as the dominant material in a high-rise project for the Singapore skyline.
| Mar 20, 2014
Common EIFS failures, and how to prevent them
Poor workmanship, impact damage, building movement, and incompatible or unsound substrate are among the major culprits of EIFS problems.
