As Millennials show disinterest in traditional hotels, opting instead for boutique facilities with local flavor, many hotel chains are testing new options to gain their business. Hilton Worldwide Holdings Inc. is jumping on board the lifestyle hotel trend with its newly launched Canopy by Hilton brand, according to the Wall Street Journal.
Canopy will feature the personality of nearby neighborhoods, using locally sourced food and art, according to the WSJ. In addition, they will feature technologies like check-in by phone and phones as room keys.
Hilton will place Canopy hotels in both large and medium-sized cities. The company says it has commitments in 11 locations, from London to Oklahoma City, Okla.
It is joining an increasingly competitive market, as Loews Hotels, Best Western International, and Marriott have already introduced lifestyle hotel concepts.
The only reason Hilton has waited to throw its hat in the ring, according to the WSJ, is because it was tied up in litigation with Starwood Hotels & Resorts Worldwide. Starwood alleged that Hilton had stolen documents relating to a lifestyle brand concept; Hilton has agreed to a cash settlement but has admitted no wrongdoing.
For an in-depth analysis, read the Wall Street Journal report.
Related Stories
| Aug 11, 2010
See what $3,000 a month will get you at Chicago’s Aqua Tower
Magellan Development Group has opened three display models for the rental portion of Chicago’s highly anticipated Aqua Tower, designed by Jeanne Gang. Lease rates range from $1,498 for a studio to $3,111 for a two-bedroom unit with lake views.
| Aug 11, 2010
Architecture Billings Index flat in May, according to AIA
After a slight decline in April, the Architecture Billings Index was up a tenth of a point to 42.9 in May. As a leading economic indicator of construction activity, the ABI reflects the approximate nine to twelve month lag time between architecture billings and construction spending. Any score above 50 indicates an increase in billings.
| Aug 11, 2010
Construction employment declined in 333 of 352 metro areas in June
Construction employment declined in all but 19 communities nationwide this June as compared to June-2008, according to a new analysis of metropolitan-area employment data released today by the Associated General Contractors of America. The analysis shows that few places in America have been spared the widespread downturn in construction employment over the past year.
| Aug 11, 2010
Casino Queen breaks ground on $2.15 million entertainment venue
The Casino Queen in East St. Louis, Ill., is raising the stakes in its bid to capture a larger share of the local gaming market with the start of construction on a new $2.15 million sports bar and entertainment venue that will enhance the overall experience for guests.
| Aug 11, 2010
Outdated office tower becomes Nashville’s newest boutique hotel
A 1960s office tower in Nashville, Tenn., has been converted into a 248-room, four-star boutique hotel. Designed by Earl Swensson Associates, with PowerStrip Studio as interior designer, the newly converted Hutton Hotel features 54 suites, two penthouse apartments, 13,600 sf of meeting space, and seven “cardio” rooms.
| Aug 11, 2010
Arup, SOM top BD+C's ranking of the country's largest mixed-use design firms
A ranking of the Top 75 Mixed-Use Design Firms based on Building Design+Construction's 2009 Giants 300 survey. For more Giants 300 rankings, visit http://www.BDCnetwork.com/Giants
| Aug 11, 2010
10% of world's skyscraper construction on hold
Emporis, the largest provider of global building data worldwide, reported that 8.7% of all skyscrapers listed as "under construction" in its database had been put on hold. Most of these projects have been halted in the second half of 2008. According to Emporis statistics, the United States had been hit the worst: at the beginning of 2008, "Met 3" in Miami was the only U.S. skyscraper listed as being "on hold". In the second half of the year, 19 projects followed suit.
