How do mergers and acquisitions impact a firm’s brand, marketing, and business development?
Based on Hinge’s industry research, smaller firms typically spend a higher percentage of revenue on marketing and business development efforts for...
As we enter into the new year, I’d like to walk through seven marketing trends that will impact AEC firms in 2019 and beyond.
Firms who still aren’t embracing the fundamental shift away from traditional marketing techniques stand to fall further and further behind the comp...
In our Internet-fueled world, it’s easy to get distracted by the latest online tools. But the boring stuff is still important, and you don’t want t...
There is a major shift in workforce demographics as upwards of 80 million baby boomers retire over the next fifteen years.
We found speaking engagements were among the top ten marketing techniques that AEC firms employ.
So, you understand the benefits, but how do you actually get started with speaking engagements?
It’s time to take a comprehensive look at your plans and figure out the best way to get from Point A to Point B.
Illustration courtesy flickr
One of the first steps to increasing leads for your design firm is to acknowledge that all leads are not equal, writes Hinge’s Karl Feldman.
Here are the top 10 marketing techniques as rated by high-growth firms and how they compare to their no-growth counterparts.
We’ve developed a pretty good understanding of what high-growth firms do differently from their average-growth peers.
A website that’s behind the times is hurting your business.
Brand research is a process that firms can use to measure their reputation and visibility in the marketplace.
Not to be confused with the branding of your firm overall, your employer brand is defined by your reputation as a workplace.
Hiring and retaining talent is one of the top challenges faced by most professional services firms.
Here are four key lessons to help you close more business.
We’ve identified five architecture marketing tools that will help your firm evaluate if it’s on the track to more leads, higher growth, and broader...
Don’t believe it? You’d better take a look at the research.
The most effective way to boost your reputation is through thought leadership marketing.
Exceptional seller-doers have the ability to ask the right questions, and more importantly, listen.