It isn’t always easy to bring natural light to the interior of indoor shopping centers. While the recent ESI Design-led renovation of 900 North Michigan Shops on Chicago’s Magnificent Mile didn’t open up the roof directly to the outdoors, it did provide the next best option: a ten section digital installation that mimics the outside sky.
Visible from all floors, the display can show flocks of 3D-animated birds flying overhead, colorful trees sway in a light breeze, or just the brilliant blue sky of a summer afternoon. Some of the content was filmed at 16K resolution with state-of-the-art cameras in order to appear as real as possible on the ultra-high definition LED screens.
The animated birds, Cedar Waxwings to be precise, will never fly the same way twice thanks to incorporated algorithmic rules based on flocking behaviors and the background sunlight and sky will adapt automatically to the current time of day. The ceiling displays can also be used as a showcase for branded content, seasonal content, products, promotions, and special events.
“The new design that includes a digital canopy is unlike anything that’s ever been installed in a mall,” says Edwin Schlossberg, President and Principal Designer at ESI Design, in a release.
The renovation also includes better signage and wayfinding strategies. Each store’s visibility has been increased due to illuminated signs that feature retailer names and are placed directly in front of each store facing out into the atrium.
A new 37.5-foot-tall bronze threshold entry has also been added. The new entry features a refreshed glass curtain that helps the shopping center stand out on the north end of the Magnificent Mile. The new entry walls are covered with white laminated glass panels that showcase the names of retailers and the ‘900’ brand identity is communicated at the top of the building façade and repeated at the pedestrian eye level below.
The renovation acts as phase two of a larger renovation project to improve the visitor experience at 900 North Michigan Shops.
Related Stories
Giants 400 | Feb 5, 2024
Top 60 Shopping Mall, Big Box Store, and Strip Center Construction Firms for 2023
Whiting-Turner, Schimenti Construction, VCC, Ryan Companies US, and STO Building Group top BD+C's ranking of the nation's largest shopping mall, big box store, and strip center general contractors and construction management (CM) firms for 2023, as reported in the 2023 Giants 400 Report.
Giants 400 | Feb 5, 2024
Top 60 Shopping Mall, Big Box Store, and Strip Center Engineering Firms for 2023
Kimley-Horn, Henderson Engineers, Jacobs, WSP, and Wallace Design Collective top BD+C's ranking of the nation's largest shopping mall, big box store, and strip center engineering and engineering/architecture (EA) firms for 2023, as reported in the 2023 Giants 400 Report.
Giants 400 | Feb 5, 2024
Top 90 Shopping Mall, Big Box Store, and Strip Center Architecture Firms for 2023
Gensler, Arcadis North America, Core States Group, WD Partners, and MBH Architects top BD+C's ranking of the nation's largest shopping mall, big box store, and strip center architecture and architecture engineering (AE) firms for 2023, as reported in the 2023 Giants 400 Report.
Mixed-Use | Jan 19, 2024
Trademark secures financing to develop Fort Worth multifamily community
National real estate developer, investor, and operator, Trademark Property Company, has closed on the land and secured the financing for The Vickery, a multifamily-led mixed-use community located on five acres at W. Vickery Boulevard and Hemphill Street overlooking Downtown Fort Worth.
Transit Facilities | Dec 4, 2023
6 guideposts for cities to create equitable transit-oriented developments
Austin, Texas, has developed an ETOD Policy Toolkit Study to make transit-oriented developments more equitable for current and future residents and businesses.
Engineers | Nov 27, 2023
Kimley-Horn eliminates the guesswork of electric vehicle charger site selection
Private businesses and governments can now choose their new electric vehicle (EV) charger locations with data-driven precision. Kimley-Horn, the national engineering, planning, and design consulting firm, today launched TREDLite EV, a cloud-based tool that helps organizations develop and optimize their EV charger deployment strategies based on the organization’s unique priorities.
Retail Centers | Nov 15, 2023
Should retail developers avoid high crime areas?
For retailers resolute to operating in high crime areas, design elements exist to mitigate losses and potentially deter criminal behavior.
Industrial Facilities | Nov 14, 2023
Some AEC firms are plugging into EV charging market
Decentralized electrical distribution is broadening recharger installation to several building types.
Retail Centers | Nov 7, 2023
Omnichannel experiences, mixed-use development among top retail design trends for 2023-2024
Retailer survival continues to hinge on retail design trends like blending online and in-person shopping and mixing retail with other building types, such as offices and residential.
Adaptive Reuse | Sep 19, 2023
Transforming shopping malls into 21st century neighborhoods
As we reimagine the antiquated shopping mall, Marc Asnis, AICP, Associate, Perkins&Will, details four first steps to consider.