It isn’t always easy to bring natural light to the interior of indoor shopping centers. While the recent ESI Design-led renovation of 900 North Michigan Shops on Chicago’s Magnificent Mile didn’t open up the roof directly to the outdoors, it did provide the next best option: a ten section digital installation that mimics the outside sky.
Visible from all floors, the display can show flocks of 3D-animated birds flying overhead, colorful trees sway in a light breeze, or just the brilliant blue sky of a summer afternoon. Some of the content was filmed at 16K resolution with state-of-the-art cameras in order to appear as real as possible on the ultra-high definition LED screens.
The animated birds, Cedar Waxwings to be precise, will never fly the same way twice thanks to incorporated algorithmic rules based on flocking behaviors and the background sunlight and sky will adapt automatically to the current time of day. The ceiling displays can also be used as a showcase for branded content, seasonal content, products, promotions, and special events.
“The new design that includes a digital canopy is unlike anything that’s ever been installed in a mall,” says Edwin Schlossberg, President and Principal Designer at ESI Design, in a release.
The renovation also includes better signage and wayfinding strategies. Each store’s visibility has been increased due to illuminated signs that feature retailer names and are placed directly in front of each store facing out into the atrium.
A new 37.5-foot-tall bronze threshold entry has also been added. The new entry features a refreshed glass curtain that helps the shopping center stand out on the north end of the Magnificent Mile. The new entry walls are covered with white laminated glass panels that showcase the names of retailers and the ‘900’ brand identity is communicated at the top of the building façade and repeated at the pedestrian eye level below.
The renovation acts as phase two of a larger renovation project to improve the visitor experience at 900 North Michigan Shops.
Related Stories
Retail Centers | Sep 26, 2017
DATÜM: Reinventing the department store
Department stores are going through a period of transformation in the face of a rapidly changing retail market. What’s behind the change and where is it leading us?
Retail Centers | Mar 9, 2017
When everyone shops online, what happens to mixed-use retail?
NBBJ’s David Yuan explains how changing retail trends are creating new opportunities for urban experiences and public space.
Retail Centers | Dec 23, 2016
Wayfinding trends: Modern digital signage caters to personal tastes and profiles of shoppers
Applications like Bluetooth-driven Beacon systems and cellular Wi-Fi systems can now be used to help people navigate space in a more profound way, writes CallisonRTKL’s Cody Clark.
Shopping Centers | Nov 30, 2016
The world’s tallest cylindrical aquarium completed in Moscow
The aquarium comes equipped with and a walk-through tunnel and hydraulic elevator.
Shopping Centers | Nov 4, 2016
Expansion of Chadstone Shopping Centre features 7,000 square meter glass roof
2,700 unique glass panels make up the first roof of its kind in Australia.
Shopping Centers | Jun 3, 2016
Developer Robinsons Land adds powerful PV arrays to 10 malls in the Philippines
The Robinsons Starmills mall in San Fernando recently turned on a 2.9 megawatt rooftop PV plant.
Retail Centers | May 10, 2016
5 factors guiding restaurant design
Restaurants are more than just places to eat. They are comprising town centers and playing into the future of brick-and-mortar retail.
Industry Research | Feb 22, 2016
8 of the most interesting trends from Gensler’s Design Forecast 2016
Technology is running wild in Gensler’s 2016 forecast, as things like virtual reality, "smart" buildings and products, and fully connected online and offline worlds are making their presence felt throughout many of the future's top trends.
| Jan 14, 2016
How to succeed with EIFS: exterior insulation and finish systems
This AIA CES Discovery course discusses the six elements of an EIFS wall assembly; common EIFS failures and how to prevent them; and EIFS and sustainability.
Cultural Facilities | Nov 17, 2015
MVRDV to turn outdated Taiwanese mall into urban lagoon
The firm's winning design honors Tainan’s natural landscape and historic role as a marine and fishing industry hotspot.
