Upon entering the third year of the pandemic, Americans are not only more sensitive to germs in public restrooms, they now hold higher standards for the cleanliness, condition and technology used in these shared spaces, according to the annual Healthy Handwashing Survey™ from Bradley Corporation conducted in January.
Despite ongoing Covid outbreaks, most Americans have not been deterred from using public bathrooms. In fact, 41% of Americans report using public restrooms as often as they did before Covid came on the scene. Interestingly, 27% say they use them more now than previously.
“Thanks to the pandemic, more people are paying closer attention to various elements in public restrooms – how clean they are, how easy they are to navigate without touching surfaces and how they can be improved,” said Jon Dommisse, vice president of marketing and corporate communication for Bradley Corp., a global manufacturer of commercial restroom equipment.
The survey, which has examined the state of U.S. public restrooms and handwashing habits for 13 years, identified key Covid impacts on how Americans view public restrooms – as well as the businesses and establishments that provide them.
#1 Restroom maintenance gets higher marks
A positive side effect of the virus is that half of the population believes public restrooms are now cleaner and in better condition than before Covid. More men (55%) give a thumbs up to the cleanliness of restrooms compared with women (47%).
“Prior to Covid, upwards of 70% of Americans reported having an unpleasant restroom experience,” Dommisse explained. “Evidently, increased cleaning protocols and stocking of supplies is being observed and appreciated by restroom users.”
Further, 79% think a posted and updated cleaning schedule in a restroom is important. “Signage goes a long way in helping to reassure visitors the facility is taking steps to ensure a clean environment and cares about keeping them safe,” he said.
#2 Unclean restrooms tarnish the overall business
Americans increasingly think poorly of a business when they encounter a messy restroom. In 2022, 51% of Americans say an unpleasant public restroom at a business shows poor management, up from 39% in 2021. Respondents also report that encountering neglected restrooms lowers their opinion of the establishment (43%) and shows the business doesn’t care about its customers (38%).
#3 Americans place high value on touchless restrooms
84% of Americans believe it’s important for public restrooms to be equipped with touchless fixtures and 63% say they are more likely to return to a business that offers no-touch capabilities in its restrooms.
“In fact, Americans view touch-free technology as the number one feature that makes them feel safer from germs in restrooms,” Dommisse said. “Touchless features are also Americans’ most requested improvement in restrooms. More cleaning/restocking takes second place.”
Which touchless restroom features are considered most important? Respondents cite faucets, soap dispensers, flushers and restroom entrance doors as their top four.
#4 Consumers spend more money at a business with pleasant restrooms
Americans are willing to put their money behind restroom cleanliness. Almost 60% say they are likely to spend more cash at a business with clean, well-maintained restrooms. Another 58% say when out running errands they’ll take restroom breaks at a business they know has “good” restrooms.
#5 Coronavirus concerns persist, in general
The majority of Americans continue to be in an elevated state of germ consciousness, triggered by the coronavirus. While 89% of the general population felt more aware of germs in April 2020, that number has fallen to 78%. Northeasterners currently have the highest level of germ concerns (86%) while Midwesterners have the lowest level (72%).
“Certain types of facilities cause more trepidation about coming into contact with germs,” Dommisse added. “Specifically, Americans are most concerned about germs in stores (50%), medical facilities (39%), restaurants (34%) and gas stations (28%).”
The annual Healthy Handwashing Survey from Bradley Corp. queried 1,035 American adults Jan. 10-21, 2022, about their handwashing habits, concerns about the coronavirus and flu and their use of public restrooms. Participants were from around the country and were fairly evenly split between men (46%) and women (54%). For more information, visit www.bradleycorp.com/handwashing.
Related Stories
Market Data | Apr 3, 2017
Public nonresidential construction spending rebounds; overall spending unchanged in February
The segment totaled $701.9 billion on a seasonally adjusted annualized rate for the month, marking the seventh consecutive month in which nonresidential spending sat above the $700 billion threshold.
Market Data | Mar 29, 2017
Contractor confidence ends 2016 down but still in positive territory
Although all three diffusion indices in the survey fell by more than five points they remain well above the threshold of 50, which signals that construction activity will continue to be one of the few significant drivers of economic growth.
Industry Research | Mar 24, 2017
The business costs and benefits of restroom maintenance
Businesses that have pleasant, well-maintained restrooms can turn into customer magnets.
Industry Research | Mar 22, 2017
Progress on addressing US infrastructure gap likely to be slow despite calls to action
Due to a lack of bipartisan agreement over funding mechanisms, as well as regulatory hurdles and practical constraints, Moody’s expects additional spending to be modest in 2017 and 2018.
Industry Research | Mar 21, 2017
Staff recruitment and retention is main concern among respondents of State of Senior Living 2017 survey
The survey asks respondents to share their expertise and insights on Baby Boomer expectations, healthcare reform, staff recruitment and retention, for-profit competitive growth, and the needs of middle-income residents.
Industry Research | Mar 14, 2017
6 ways cities can prepare for a driverless future
A new report estimates 7 million drivers will shift to autonomous vehicles in 3 U.S. cities.
Office Buildings | Mar 7, 2017
Large creative office projects generate staggering returns for property investors
A new Transwestern report examines the adaptive reuse trend across the U.S.
Industry Research | Mar 7, 2017
These are the 10 most expensive cities in the world to build in
Paris, Frankfurt, and Macau are all on the list, but none of them are more expensive than the city in the number one spot.
Office Buildings | Mar 2, 2017
White paper from Perkins Eastman and Three H examines how design can inform employee productivity and wellbeing
This paper is the first in a planned three-part series of studies on the evolution of diverse office environments and how the contemporary activity-based workplace (ABW) can be uniquely tailored to support a range of employee personalities, tasks and work modes.
Industry Research | Feb 15, 2017
Putting workers first should be every employer’s priority
The latest Sodexo report on workplace trends explores 10 factors that are impacting the global work environment.
