flexiblefullpage -
billboard - default
interstitial1 - interstitial
Currently Reading

The business costs and benefits of restroom maintenance

Industry Research

The business costs and benefits of restroom maintenance

Businesses that have pleasant, well-maintained restrooms can turn into customer magnets.


By Bradley Corp. | March 24, 2017

A new survey shows how businesses ultimately pay a price for having unpleasant restroom conditions – and reap the rewards of providing good ones.

56% of American adults said they are unlikely to return to a business after experiencing unpleasant restrooms, according to the Healthy Hand Washing Survey by Bradley Corp. Other disheartened customers will complain to management, tell a friend, post a comment on social media or leave right away without completing their business.

Conversely, businesses that have pleasant, well-maintained restrooms can turn into customer magnets. 70% of Americans say they have made a conscious effort to select a specific business because it has restrooms that are cleaner and better maintained. That number is even higher for Millennials – 77% of respondents aged 18-34 say they’ve patronized certain businesses because they have cleaner restrooms.

“Depending on their condition, public restrooms can become significant business liabilities – or ringing endorsements,” said Jon Dommisse, director of global marketing and strategic development at Bradley Corp., a manufacturer of commercial washroom products. “Good restrooms clearly give businesses a competitive edge.

“For eight years our survey has shown how letting restroom maintenance slip through the cracks can have a substantial negative impact – ultimately lost business. Now, in contrast, we see that decent restrooms invite positive customer reinforcement and likely attract more sales.”

Moreover, expectations for a business’ restrooms are clearly tied to customers’ perceptions of the quality of the goods or services. According to the survey, 92% expect that a business that provides high quality products or services would also have restrooms that deliver a high quality experience.

Despite the high value that customers put on restroom conditions, the survey also uncovered an adverse trend showing that more businesses are at an increased risk for losing customers due to messy facilities. In 2017 almost 70% of Americans said they recall having an unpleasant restroom experience – that number was only 60% in 2015.

Dommisse said that keeping regular scheduled maintenance on the radar is essential, citing the following common restroom aggravations uncovered by the survey: empty or jammed toilet paper dispensers (mentioned by 93% of respondents); clogged or unflushed toilets (87%); stall doors that don’t latch (81%); bad smells (79%); and an overall appearance that’s old, dirty or unkempt (79%).

Further, Americans don’t like touching things in public restrooms and they use all sorts of techniques to avoid coming into contact with surfaces like relying on their foot to operate the toilet flusher, using a paper towel to grasp the door handle and hovering over the toilet seat.

When asked what restroom improvements they’d like to see, it’s not surprising that cleanliness topped the list. After that, Americans want touchless fixtures and better stocking of supplies, such as toilet paper, soap and paper towels.

The annual survey queried 1,042 American adults online Dec. 12-15, 2016 about their hand washing habits in public restrooms and concerns about germs, colds and the flu. Participants were from around the country, were 18 years and older, and were fairly evenly split between men and women (49 and 51 percent). 

Related Stories

Mass Timber | Dec 1, 2022

Cross laminated timber market forecast to more than triple by end of decade

Cross laminated timber (CLT) is gaining acceptance as an eco-friendly building material, a trend that will propel its growth through the end of the 2020s. The CLT market is projected to more than triple from $1.11 billion in 2021 to $3.72 billion by 2030, according to a report from Polaris Market Research.

Contractors | Nov 30, 2022

Construction industry’s death rate hasn’t improved in 10 years

Fatal accidents in the construction industry have not improved over the past decade, “raising important questions about the effectiveness of OSHA and what it would take to save more lives,” according to an analysis by Construction Dive.

K-12 Schools | Nov 30, 2022

School districts are prioritizing federal funds for air filtration, HVAC upgrades

U.S. school districts are widely planning to use funds from last year’s American Rescue Plan (ARP) to upgrade or improve air filtration and heating/cooling systems, according to a report from the Center for Green Schools at the U.S. Green Building Council. The report, “School Facilities Funding in the Pandemic,” says air filtration and HVAC upgrades are the top facility improvement choice for the 5,004 school districts included in the analysis.

Industry Research | Nov 8, 2022

U.S. metros take the lead in decarbonizing their built environments

A new JLL report evaluates the goals and actions of 18 cities.

Reconstruction & Renovation | Nov 8, 2022

Renovation work outpaces new construction for first time in two decades

Renovations of older buildings in U.S. cities recently hit a record high as reflected in architecture firm billings, according to the American Institute of Architects (AIA).

Hotel Facilities | Oct 31, 2022

These three hoteliers make up two-thirds of all new hotel development in the U.S.

With a combined 3,523 projects and 400,490 rooms in the pipeline, Marriott, Hilton, and InterContinental dominate the U.S. hotel construction sector.

Laboratories | Oct 5, 2022

Bigger is better for a maturing life sciences sector

CRB's latest report predicts more diversification and vertical integration in research and production.

Multifamily Housing | May 11, 2022

Kitchen+Bath AMENITIES – Take the survey for a chance at a $50 gift card

MULTIFAMILY DESIGN + CONSTRUCTION is conducting a research study on the use of kitchen and bath products in the $106 billion multifamily construction sector.

Market Data | Apr 14, 2022

FMI 2022 construction spending forecast: 7% growth despite economic turmoil

Growth will be offset by inflation, supply chain snarls, a shortage of workers, project delays, and economic turmoil caused by international events such as the Russia-Ukraine war.

Industrial Facilities | Apr 14, 2022

JLL's take on the race for industrial space

In the previous decade, the inventory of industrial space couldn’t keep up with demand that was driven by the dual surges of the coronavirus and online shopping. Vacancies declined and rents rose. JLL has just published a research report on this sector called “The Race for Industrial Space.” Mehtab Randhawa, JLL’s Americas Head of Industrial Research, shares the highlights of a new report on the industrial sector's growth.

boombox1 - default
boombox2 -
native1 -

More In Category



K-12 Schools

School districts are prioritizing federal funds for air filtration, HVAC upgrades

U.S. school districts are widely planning to use funds from last year’s American Rescue Plan (ARP) to upgrade or improve air filtration and heating/cooling systems, according to a report from the Center for Green Schools at the U.S. Green Building Council. The report, “School Facilities Funding in the Pandemic,” says air filtration and HVAC upgrades are the top facility improvement choice for the 5,004 school districts included in the analysis.


halfpage1 -

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021

 



Magazine Subscription
Subscribe

Get our Newsletters

Each day, our editors assemble the latest breaking industry news, hottest trends, and most relevant research, delivered to your inbox.

Subscribe

Follow BD+C: