With over 45,000 locations worldwide, Subway is the largest restaurant chain in the world. It seems like there isn’t a strip mall in the United States that is without a Subway restaurant, and in the near future those restaurants may be undergoing a pretty significant update.
Beginning with 12 pilot locations across the U.S., Canada, and the U.K., customers can see the new design for themselves. The update features a bright color palette, inspired by fresh vegetables, and brings freshly baked bread forward, highlights fresh-prep ingredients, and provides the guest with choice in dining experiences.
“With an outlook on the food’s inherent freshness, we sought to establish a contemporary design that inspired new and recurring customers by elevating what Subway is known for: their customized experience,” says Robyn Novak, Vice President and Creative Managing Director at FRCH.
Photo: Mark Steele.
Some of the highlights include:
- Digital: Self-order kiosks in select locations, digital menu boards, and Apple and Samsung Pay. Separate food preparation and pick-up stations for kiosk, mobile app, and delivery orders create a faster experience for both customers and employees.
- Food: The restaurant design features a veggie display with whole tomatoes, green peppers, onions, and cucumbers that are sliced daily in the restaurant. New bread and cookie displays are visible immediately upon entering the restaurant, as well. Pilot restaurants with the new design will also be testing new menu items, such as pico de gallo, new sauces and gluten-free bread.
- Dine-In Experience: Bright and playful décor, curated music, and comfortable seating with USB charging ports and complimentary Wi-Fi will update the restaurant for the needs and expectations of 21st century customers.
Photo: Mark Steele.
The 12 pilot locations are Tamarac, Fla.; Orlando, Fla.; Winter Park, Fla.; Chula Vista, Calif.; Knoxville, Tenn.; Palmview, Texas; Hillsboro, Ore.; Vancouver, Wash.; Beauport, Quebec; Granby, Quebec; and Manchester, U.K.
Photo: Mark Steele.
Photo: Mark Steele.
Related Stories
| Aug 5, 2013
Top Retail Construction Firms [2013 Giants 300 Report]
Shawmut, Whiting-Turner, PCL top Building Design+Construction's 2013 ranking of the largest retail contractor and construction management firms in the United States.
| Jul 31, 2013
Hotel, retail sectors bright spots of sluggish nonresidential construction market
A disappointing recovery of the U.S. economy is limiting need for new nonresidential building activity, said AIA Chief Economist, Kermit Baker in the AIA's semi-annual Consensus Construction Forecast, released today. As a result, AIA reduced its projections for 2013 spending to 2.3%.
| Jul 19, 2013
Renovation, adaptive reuse stay strong, providing fertile ground for growth [2013 Giants 300 Report]
Increasingly, owners recognize that existing buildings represent a considerable resource in embodied energy, which can often be leveraged for lower front-end costs and a faster turnaround than new construction.
| Jul 18, 2013
Koolhaas plan selected for Miami Beach Convention Center redevelopment [slideshow]
The master plan by OMA's Rem Koolhaas and Shohei Shigematsu beat out a submission by Danish studio Bjarke Ingels Group for the massive redo of the Miami Beach Convention Center.
| Jul 17, 2013
CBRE recognizes nation's best green research projects
A rating system for comparative tenant energy use and a detailed evaluation of Energy Star energy management strategies are among the green research projects to be honored by commercial real estate giant CBRE Group.
| Jul 17, 2013
Retail store openings at five-year high
Analysis by RBC Capital Markets shows that U.S. retailers are planning to open 42,757 stores over the next 12 months, and some 83,700 locations over the next two years, both five-year highs.
| Jul 15, 2013
Developer plans to convert historic Kansas City high-rise to mixed-use with 55 new apartments
An $18 million redevelopment proposal would convert a historic Kansas City high-rise into a commercial/residential property.
High-rise Construction | Jul 9, 2013
5 innovations in high-rise building design
KONE's carbon-fiber hoisting technology and the Broad Group's prefab construction process are among the breakthroughs named 2013 Innovation Award winners by the Council on Tall Buildings and Urban Habitat.
| Jul 8, 2013
RSMeans cost comparisons: offices, daycare centers, convenience stores, fast food
Construction market analysts from RSMeans offer construction costs per square foot for offices, daycare centers, convenience stores, fast food.
| Jul 3, 2013
World's biggest freestanding building opens in China
Measuring a stout 100 meters high, 500 meters long, and 400 meters wide, the New Century Global Centre in the Tianfu New District of Chengdu, China, is officially the world's largest freestanding building.
