Society views millennials in the same light that Homer Simpson views alcohol: they are the cause of, and solution to, all of life’s problems.
Every week it seems another article is released accusing millennials of killing something: department stores, fast food, and homeownership, just to name a few. But at the opposite end of the spectrum, millennials have also been credited with shirking the status quo and driving the global economy forward in new and unique ways.
San Francisco is often considered a haven for the stereotypical millennial, so it makes sense that a new tap room and brewery (how millennial is that?) in Ghiradelli Square has been designed to specifically cater to the millennial crowd. San Francisco Brewing Co.’s first tap room and brewery is a 12,000-sf restaurant with a 100-seat outdoor beer garden with fire pits and communal seating.
See Also: Miami International Airport is home to the first Johnnie Walker store in the U.S.
Designed by BCV Architecture + Interiors, the restaurant’s 22-foot shuffleboard table, ping pong tables, foosball tables, Pop-A-Shot, and cornhole boards were included specifically to attract more of the brand’s millennial clientele. Guests will also be allowed to use prepaid RFID cards to access taps and pour their own beer samples and take a look into the brewery to see how the process works (who are we kidding, they are probably all brewing their own beer at home and documenting the whole process on their blog).
The tap room and brewery uses a rustic, industrial design that incorporates timber framing and black steel accents from the existing building into the new design. The flagship tap room officially opened on May 9.
Related Stories
Retail Centers | Jun 17, 2020
New cannabis dispensary under construction in Northbrook, Ill.
The project will be a national flagship location for Greenhouse.
Modular Building | May 22, 2020
‘Cargotecture’ is coming to North Carolina’s Research Triangle Park
Boxyard RTP, made from 38 shipping containers, will serve as a community gathering and social space.
Coronavirus | Apr 13, 2020
COVID-19 alert: City conducts a 'virtual building inspection' to allow Starbucks and bank to open
Bothell, Wash., issues a certificate of occupancy to developer after inspecting the property online.
Retail Centers | Mar 27, 2020
New South Korean retail building looks like a molting insect
OMA designed the project.
Retail Centers | Feb 28, 2020
Eat with the Peanuts Gang in this new experiential cafe concept
The McBride Company partnered with Peanuts Worldwide LLC to design the concept.
Retail Centers | Jan 30, 2020
An all-glass roof hovers above a refurbished shopping mall in Montreal
This $200 million project provided the installer, Seele, with some valuable lessons learned working with large panels in colder weather.
Retail Centers | Jan 21, 2020
New Vienna IKEA will include green façades and no parking
The building will include 160 newly planted trees.
Retail Centers | Dec 16, 2019
KFC opens urban prototype in the Bronx
FRCH NELSON designed the project.
Retail Centers | Nov 13, 2019
World’s first drive-thru only restaurant in Australia
FRCH NELSON designed the project.
Giants 400 | Oct 24, 2019
Top 70 Retail Engineering Firms for 2019
Jacobs, Kimley-Horn, Henderson Engineers, and Core States Group head the rankings of the nation's largest retail sector engineering and engineering architecture (EA) firms, as reported in Building Design+Construction's 2019 Giants 300 Report.