flexiblefullpage -
billboard - default
interstitial1 - interstitial
catfish1 - bottom
Currently Reading

Melbourne approves Beyoncé inspired skyscraper

Multifamily Housing

Melbourne approves Beyoncé inspired skyscraper

The bootylicious tower is composed of 660 apartments and a 160-room hotel at the west end of Melbourne's business district.


By BD+C Staff | July 9, 2015
Beyoncé, Melbourne, tower, high-rise, Elenberg Fraser

The team came up with the design using parametric modeling to optimize passive heating and cooling. Soon after, a director noticed the form's similarity with a certain pop star in a music video. Renderings courtesy Elenberg Fraser

Last May, the city of Melbourne has approved a 741-foot tower that features a curvy façade based on Beyoncé’s music video Ghost, where models (possibly the songstress herself) are enveloped in what appears to be skin-tight chiffon, stretching and swaying as a wind machine blows.

But according to the building’s designer, architects at Australian firm Elenberg Fraser, the shape isn’t merely an ode to one of today’s most prominent pop icons alive. In fact, lead architect Reid Dixon told Gizmag it was purely coincidental.

"The building volume was created by those natural outcomes," Dixon told Gizmag. "We were in a meeting and trying to describe the appearance of the design to somebody, but we didn't have any images. So one of our directors said it looks like the music clip to Beyoncé's Ghost."

"This project is the culmination of our significant research," the firm told Dezeen. "The complex form—a vertical cantilever—is actually the most effective way to redistribute the building's mass, giving the best results in terms of structural dispersion, frequency oscillation and wind requirements."

According to Gizmag, the similarity between the form and Beyoncé's music video was noticed in the early stages, when only the exterior design was completed. So the team went on with the idea, even designing the interiors in "a nice warm palette, inspired by Beyoncé's skin tones and theatre performances," Dixon tells Gizmag.

Computer aid using parametric modeling helped the architects come up with the design specifics, such as where the building swells in and swells out.

The building will have 68 stories, containing 660 apartments and a 160-room hotel. The building will be located at the west end of Melbourne’s business district. There is no construction start or completion date announced yet.

Beyoncé wouldn’t be the first pop icon to inspire architects. Dancing duo Fred Astaire and Ginger Rogers were credited for being Frank Gehry’s inspiration in design of the Nationale-Nederlanden building in Prague.

 

Related Stories

Sponsored | MFPRO+ Blog | Oct 26, 2023

Unlock New Potential—Can Multifamily Pop-Up Hotel Concepts Transform Lease-Ups?

Dive into the new trend of multifamily pop-up hotels! Learn how they're changing the game in lease-ups, creating vibrant communities, and offering property managers a lucrative new revenue stream. Join the conversation on the future of multifamily living spaces.

Giants 400 | Oct 23, 2023

Top 115 Multifamily Construction Firms for 2023

Clark Group, Suffolk Construction, Summit Contracting Group, Whiting-Turner Contracting, and McShane Companies top the ranking of the nation's largest multifamily housing sector contractors and construction management (CM) firms for 2023, as reported in Building Design+Construction's 2023 Giants 400 Report. Note: This ranking factors revenue for all multifamily buildings work, including apartments, condominiums, student housing facilities, and senior living facilities.

Giants 400 | Oct 23, 2023

Top 75 Multifamily Engineering Firms for 2023

Kimley-Horn, WSP, Tetra Tech, Olsson, and Langan head the ranking of the nation's largest multifamily housing sector engineering and engineering/architecture (EA) firms for 2023, as reported in Building Design+Construction's 2023 Giants 400 Report. Note: This ranking factors revenue for all multifamily buildings work, including apartments, condominiums, student housing facilities, and senior living facilities. 

Giants 400 | Oct 23, 2023

Top 190 Multifamily Architecture Firms for 2023

Humphreys and Partners, Gensler, Solomon Cordwell Buenz, Niles Bolton Associates, and AO top the ranking of the nation's largest multifamily housing sector architecture and architecture/engineering (AE) firms for 2023, as reported in Building Design+Construction's 2023 Giants 400 Report. Note: This ranking factors revenue for all multifamily buildings work, including apartments, condominiums, student housing facilities, and senior living facilities. 

Senior Living Design | Oct 19, 2023

Senior living construction poised for steady recovery

Senior housing demand, as measured by the change in occupied units, continued to outpace new supply in the third quarter, according to NIC MAP Vision. It was the ninth consecutive quarter of growth with a net absorption gain. On the supply side, construction starts continued to be limited compared with pre-pandemic levels. 

MFPRO+ News | Oct 6, 2023

Announcing MultifamilyPro+

BD+C has served the multifamily design and construction sector for more than 60 years, and now we're introducing a central hub within BDCnetwork.com for all things multifamily.

Sponsored | Multifamily Housing | Sep 29, 2023

Win-Win Scenarios for Residents and Property Managers

Discover how proptech is opening open new paths to revenue for owners and property managers, while bringing desirable amenities and conveniences for renters. Check out my thoughts on profitable, resident-centric proptech.

Products and Materials | Sep 29, 2023

Top building products for September 2023

BD+C Editors break down 15 of the top building products this month, from smart light switches to glass wall systems.

Multifamily Housing | Sep 26, 2023

Midwest metros see greatest rent increase in September 2023

While the median monthly price of rent has increased by 0.71% in August, the year-over-year estimates show a national change of -0.06 percent.

Affordable Housing | Sep 25, 2023

3 affordable housing projects that serve as social catalysts

Trish Donnally, Associate Principal, Perkins Eastman, shares insights from three transformative affordable housing projects.

boombox1 - default
boombox2 -
native1 -

More In Category

Mass Timber

Charlotte's new multifamily mid-rise will feature exposed mass timber

Construction recently kicked off for Oxbow, a multifamily community in Charlotte’s The Mill District. The $97.8 million project, consisting of 389 rental units and 14,300 sf of commercial space, sits on 4.3 acres that formerly housed four commercial buildings. The street-level retail is designed for boutiques, coffee shops, and other neighborhood services.




halfpage1 -

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021