flexiblefullpage -
billboard - default
interstitial1 - interstitial
catfish1 - bottom
Currently Reading

Melbourne approves Beyoncé inspired skyscraper

Multifamily Housing

Melbourne approves Beyoncé inspired skyscraper

The bootylicious tower is composed of 660 apartments and a 160-room hotel at the west end of Melbourne's business district.


By BD+C Staff | July 9, 2015
Beyoncé, Melbourne, tower, high-rise, Elenberg Fraser

The team came up with the design using parametric modeling to optimize passive heating and cooling. Soon after, a director noticed the form's similarity with a certain pop star in a music video. Renderings courtesy Elenberg Fraser

Last May, the city of Melbourne has approved a 741-foot tower that features a curvy façade based on Beyoncé’s music video Ghost, where models (possibly the songstress herself) are enveloped in what appears to be skin-tight chiffon, stretching and swaying as a wind machine blows.

But according to the building’s designer, architects at Australian firm Elenberg Fraser, the shape isn’t merely an ode to one of today’s most prominent pop icons alive. In fact, lead architect Reid Dixon told Gizmag it was purely coincidental.

"The building volume was created by those natural outcomes," Dixon told Gizmag. "We were in a meeting and trying to describe the appearance of the design to somebody, but we didn't have any images. So one of our directors said it looks like the music clip to Beyoncé's Ghost."

"This project is the culmination of our significant research," the firm told Dezeen. "The complex form—a vertical cantilever—is actually the most effective way to redistribute the building's mass, giving the best results in terms of structural dispersion, frequency oscillation and wind requirements."

According to Gizmag, the similarity between the form and Beyoncé's music video was noticed in the early stages, when only the exterior design was completed. So the team went on with the idea, even designing the interiors in "a nice warm palette, inspired by Beyoncé's skin tones and theatre performances," Dixon tells Gizmag.

Computer aid using parametric modeling helped the architects come up with the design specifics, such as where the building swells in and swells out.

The building will have 68 stories, containing 660 apartments and a 160-room hotel. The building will be located at the west end of Melbourne’s business district. There is no construction start or completion date announced yet.

Beyoncé wouldn’t be the first pop icon to inspire architects. Dancing duo Fred Astaire and Ginger Rogers were credited for being Frank Gehry’s inspiration in design of the Nationale-Nederlanden building in Prague.

 

Related Stories

MFPRO+ News | Apr 15, 2024

Two multifamily management firms merge together

MEB Management Services, a Phoenix-based multifamily management company, and Weller Management, a third-party property management and consulting company, officially merged to become Bryten Real Estate Partners—creating a nationally recognized management company.

Mixed-Use | Apr 13, 2024

Former industrial marina gets adaptive reuse treatment

At its core, adaptive reuse is an active reimagining of the built environment in ways that serve the communities who use it. Successful adaptive reuse uncovers the latent potential in a place and uses it to meet people’s present needs.

MFPRO+ News | Apr 12, 2024

Legal cannabis has cities grappling with odor complaints

Relaxed pot laws have led to a backlash of complaints linked to the odor emitted from smoking and vaping. To date, 24 states have legalized or decriminalized marijuana and several others have made it available for medicinal use.

Multifamily Housing | Apr 12, 2024

Habitat starts leasing Cassidy on Canal, a new luxury rental high-rise in Chicago

New 33-story Class A rental tower, designed by SCB, will offer 343 rental units. 

MFPRO+ News | Apr 10, 2024

5 key design trends shaping tomorrow’s rental apartments

The multifamily landscape is ever-evolving as changing demographics, health concerns, and work patterns shape what tenants are looking for in their next home.

Mixed-Use | Apr 9, 2024

A surging master-planned community in Utah gets its own entertainment district

Since its construction began two decades ago, Daybreak, the 4,100-acre master-planned community in South Jordan, Utah, has been a catalyst and model for regional growth. The latest addition is a 200-acre mixed-use entertainment district that will serve as a walkable and bikeable neighborhood within the community, anchored by a minor-league baseball park and a cinema/entertainment complex.

Multifamily Housing | Apr 9, 2024

March reports record gains in multifamily rent growth in 20 months

Asking rents for multifamily units increased $8 during the month to $1,721; year-over-year growth grew 30 basis points to 0.9 percent—a normal seasonal growth pattern according to Yardi Matrix.

Industry Research | Apr 4, 2024

Expenses per multifamily unit reach $8,950 nationally

Overall expenses per multifamily unit rose to $8,950, a 7.1% increase year-over-year (YOY) as of January 2024, according to an examination of more than 20,000 properties analyzed by Yardi Matrix.

Affordable Housing | Apr 1, 2024

Biden Administration considers ways to influence local housing regulations

The Biden Administration is considering how to spur more affordable housing construction with strategies to influence reform of local housing regulations.

Affordable Housing | Apr 1, 2024

Chicago voters nix ‘mansion tax’ to fund efforts to reduce homelessness

Chicago voters in March rejected a proposed “mansion tax” that would have funded efforts to reduce homelessness in the city.

boombox1 - default
boombox2 -
native1 -

More In Category


MFPRO+ News

World’s largest 3D printer could create entire neighborhoods

The University of Maine recently unveiled the world’s largest 3D printer said to be able to create entire neighborhoods. The machine is four times larger than a preceding model that was first tested in 2019. The older model was used to create a 600 sf single-family home made of recyclable wood fiber and bio-resin materials.



halfpage1 -

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021