As Millennials show disinterest in traditional hotels, opting instead for boutique facilities with local flavor, many hotel chains are testing new options to gain their business. Hilton Worldwide Holdings Inc. is jumping on board the lifestyle hotel trend with its newly launched Canopy by Hilton brand, according to the Wall Street Journal.
Canopy will feature the personality of nearby neighborhoods, using locally sourced food and art, according to the WSJ. In addition, they will feature technologies like check-in by phone and phones as room keys.
Hilton will place Canopy hotels in both large and medium-sized cities. The company says it has commitments in 11 locations, from London to Oklahoma City, Okla.
It is joining an increasingly competitive market, as Loews Hotels, Best Western International, and Marriott have already introduced lifestyle hotel concepts.
The only reason Hilton has waited to throw its hat in the ring, according to the WSJ, is because it was tied up in litigation with Starwood Hotels & Resorts Worldwide. Starwood alleged that Hilton had stolen documents relating to a lifestyle brand concept; Hilton has agreed to a cash settlement but has admitted no wrongdoing.
For an in-depth analysis, read the Wall Street Journal report.
Related Stories
Hotel Facilities | Apr 23, 2019
citizenM Union Square to break ground in San Francisco this week
It will be the first citizenM hotel in California.
Hotel Facilities | Mar 20, 2019
Denver hotel features garage doors in guest rooms
GKKworks designed the building.
Hotel Facilities | Mar 5, 2019
Hotel and indoor waterpark under construction in the Catskill Mountains
The project is slated to open in April.
Hotel Facilities | Feb 6, 2019
Art-focused hotel will be the first to open in the Dallas Arts District
HKS is designing the hotel.
Hotel Facilities | Feb 5, 2019
CambridgeSeven named lead architect for new Cambria Hotel
The hotel will be located in Somerville, Mass.
Hotel Facilities | Jan 23, 2019
Houston’s newest independent hotel is inspired by one of the city’s unsung heroes
Rottet Studio designed the hotel.
Hotel Facilities | Dec 13, 2018
Jackson Hole’s newest hotel includes 8 luxury condominiums
Carney Logan Burke Architects designed the building.
Hotel Facilities | Nov 29, 2018
Disney’s new 15-story tower at Coronado Springs to open in July 2019
Reservations for Gran Destino Tower began on Nov. 27.
Hotel Facilities | Aug 10, 2018
How hospitality design makes spaces of all types better for users
Responding to these shifting expectations, building owners and design teams working in other markets now regularly embrace leading ideas from the world of hospitality and infuse them into their projects.
Hotel Facilities | Aug 1, 2018
'Home away from home' is hoteliers' newest theme
Creating an experience, with the accent on local color, is flavoring hotel design.