Since entering the hospitality scene in 2008, Airbnb has evolved from a trendy upstart to a full-on disruptor. The online marketplace now enables people to list, discover, and book accommodations in nearly 200 countries around the world.
This new kid on the hospitality block is actually an extension of a long-standing tradition of lodging alternatives that range from renting villas in Italy to choosing timeshare properties in Florida.
“Airbnb is taking what has always been out there, localizing it, and bringing properties together in a way that provides a streamlined alternative for travelers,” says Nunzio DeSantis, FAIA, LEED AP, Director of the HKS Hospitality Group in Dallas.
Though Airbnb’s home-sharing units represent less than 3% of revenue in the overall hotel industry, the online marketplace continues to grow exponentially each year. And the hospitality industry can’t help but take notice.
“As in any industry, choice often compels people to make changes and to stop taking things for granted,” says Keith Simmel, AIA, LEED AP, Principal of the Hospitality Studio at Cooper Carry in Atlanta. “If Airbnb helps hotel brands to up their game and make decisions that help people land at their properties, then it’s ultimately good for the overall industry.”
No doubt, Airbnb—and the numerous variations it has spawned—is well positioned to attract future generations of business and leisure travelers.
“People are willing to embrace the messiness of an Airbnb because they’re getting a more flexible, locally relevant experience,” says Caleb Mulvena, Principal at Mapos in New York. “If the larger hotel players can tap into that sense of messiness and adventure, but layer on a level of service that you don’t necessarily get with Airbnb, that will be something that’s really powerful.”
Related Stories
| Aug 11, 2010
VA San Diego Healthcare System Building 1 Seismic Correction
San Diego, Calif.
Three decades after its original construction in the early 1970s, the Veterans Affairs San Diego Healthcare System Building 1 fell far short of current seismic codes. This not only put the building and its occupants—patients, doctors, nurses, visitors, and administrative staff—at risk in the event of a major earthquake, it violated a California state mandate requiring all hospitals to either retrofit or rebuild.
| Aug 11, 2010
Casino Queen breaks ground on $2.15 million entertainment venue
The Casino Queen in East St. Louis, Ill., is raising the stakes in its bid to capture a larger share of the local gaming market with the start of construction on a new $2.15 million sports bar and entertainment venue that will enhance the overall experience for guests.
| Aug 11, 2010
Outdated office tower becomes Nashville’s newest boutique hotel
A 1960s office tower in Nashville, Tenn., has been converted into a 248-room, four-star boutique hotel. Designed by Earl Swensson Associates, with PowerStrip Studio as interior designer, the newly converted Hutton Hotel features 54 suites, two penthouse apartments, 13,600 sf of meeting space, and seven “cardio” rooms.
| Aug 11, 2010
HDR, Perkins+Will top BD+C's ranking of the nation's 100 largest healthcare design firms
A ranking of the Top 100 Healthcare Design Firms based on Building Design+Construction's 2009 Giants 300 survey. For more Giants 300 rankings, visit http://www.BDCnetwork.com/Giants
| Aug 11, 2010
Arup, SOM top BD+C's ranking of the country's largest mixed-use design firms
A ranking of the Top 75 Mixed-Use Design Firms based on Building Design+Construction's 2009 Giants 300 survey. For more Giants 300 rankings, visit http://www.BDCnetwork.com/Giants
| Aug 11, 2010
10% of world's skyscraper construction on hold
Emporis, the largest provider of global building data worldwide, reported that 8.7% of all skyscrapers listed as "under construction" in its database had been put on hold. Most of these projects have been halted in the second half of 2008. According to Emporis statistics, the United States had been hit the worst: at the beginning of 2008, "Met 3" in Miami was the only U.S. skyscraper listed as being "on hold". In the second half of the year, 19 projects followed suit.
