flexiblefullpage -
billboard - default
interstitial1 - interstitial
catfish1 - bottom
Currently Reading

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

Designers

South Korea's SMTown Coex Atrium LED Facade contains a giant crashing wave

The anamorphic illusion is complete with matching sound effects.


By David Malone, Associate Editor | May 20, 2020
The Wave art installation in Seoul, South Korea

Courtesy d'strict

The SMTown Coex Atrium in Seoul, South Korea has a new art installation gracing the large LED screen that wraps the outside of the building. The screens, which were installed in 2018, are the largest outdoor, high-definition LED advertising screens in South Korea. 

Measuring 80.1 meters in width and 20.1 meters in height, the screen typically projects K-pop videos, but is currently equipped with an anamorphic illusion of a crashing wave. Created by d'strict, when viewed from the correct angle the illusion uses both the front and sides of the building's screen to create the illusion of a giant crashing wave.

Complete with matching audio, the wave sloshes back and forth appearing as though it has been captured inside the building itself. Take a look at the Wave in action below.

 

Tags

Related Stories

| Sep 26, 2013

6 ways to maximize home-field advantage in sports venue design

Home-field advantage can play a significant role in game outcomes. Here are ways AEC firms can help create the conditions that draw big crowds, energize the home team to perform better, and disrupt visiting players.

| Sep 26, 2013

Literature review affirms benefits of daylighting, architectural glazing

The use of glass as a building material positively impacts learning, healing, productivity and well-being, according to a white paper published by Guardian Industries and the University of Michigan Taubman College of Architecture and Urban Planning. The findings highlight the significant influence daylighting and outside views have on employees, workers, students, consumers and patients.

| Sep 26, 2013

Mobilizing your job site to achieve a paperless project: fact or fiction?

True mobility in the field has rapidly evolved from lock-box kiosks on each floor to laptops on rolling carts to tablets and iPads loaded with drawings sets stored in the cloud. And WiFi-ready job sites have gone from “nice to have” to “must have” status in just a little over a year.

| Sep 26, 2013

Leading in the face of change

As AEC firms navigate toward an uncertain future, the most effective leaders are those who eagerly adapt to change. Here are three attitudes that drive leaders who are of most value to their firms.

| Sep 24, 2013

See who's attending BD+C's Under 40 Leadership Summit in SF

Balfour Beatty, Gensler, HDR, and JE Dunn are among the AEC firms sending their rising stars to BD+C's Under 40 Leadership Summit in San Francisco, October 9-11.

| Sep 24, 2013

8 grand green roofs (and walls)

A dramatic interior green wall at Drexel University and a massive, 4.4-acre vegetated roof at the Kauffman Performing Arts Center in Kansas City are among the projects honored in the 2013 Green Roof and Wall Awards of Excellence. 

| Sep 23, 2013

The art of rewarding employees

What’s the best way to reward those employees who go the extra mile, particularly when it’s not always feasible to give large financial bonuses? According to author and “recognition expert” Dr. Bob Nelson, the most effective employee rewards are also the least expensive. 

| Sep 23, 2013

$300k to $10 million in six years — How Ampirical spent the recession laughing to the bank

Ampirical went from three employees to being in Inc. magazine’s Top 500|5000 fastest growing private companies in just seven years. Find out how. 

| Sep 23, 2013

Six-acre Essex Crossing development set to transform vacant New York property

A six-acre parcel on the Lower East Side of New York City, vacant since tenements were torn down in 1967, will be the site of the new Essex Crossing mixed-use development. The product of a compromise between Mayor Michael Bloomberg and various interested community groups, the complex will include ~1,000 apartments.

Sponsored | | Sep 23, 2013

Nichiha USA panels provide cost savings for community project

When tasked with the design and development of a newly constructed Gateway Rehabilitation Center, architects at Rothschild Doyno Collaborative first designed the new center to include metal panels. When the numbers came back, they were challenged with finding a product that would help cut costs and keep them within the construction budget. Nichiha’s fiber cement panels come in a half or less of the metal panel cost.

boombox1 - default
boombox2 -
native1 -

More In Category

Mass Timber

Charlotte's new multifamily mid-rise will feature exposed mass timber

Construction recently kicked off for Oxbow, a multifamily community in Charlotte’s The Mill District. The $97.8 million project, consisting of 389 rental units and 14,300 sf of commercial space, sits on 4.3 acres that formerly housed four commercial buildings. The street-level retail is designed for boutiques, coffee shops, and other neighborhood services.


Construction Costs

New download: BD+C's May 2024 Market Intelligence Report

Building Design+Construction's monthly Market Intelligence Report offers a snapshot of the health of the U.S. building construction industry, including the commercial, multifamily, institutional, and industrial building sectors. This report tracks the latest metrics related to construction spending, demand for design services, contractor backlogs, and material price trends.



halfpage1 -

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021