Knoxville, Tenn. – Nisus Corporation, a manufacturer of sustainable wood preservatives and pest management products, has unveiled its new brand identity including a new logo, tagline, and website. The new materials are intended to more clearly represent the company’s commitment to innovation and new product development while honoring Nisus’s 30+ years in business.
Nisus leadership determined the need to update the brand to better align with the company’s current positioning and core competencies. The new website has been designed to offer the ultimate user-friendly experience. Its improved mobile and desktop navigation and functionality allow customers to see the full product portfolio Nisus offers along with easy access to specimen labels, SDSs, and technical bulletins.
“In the last few years, Nisus Corporation has successfully diversified and scaled its product offerings while broadening our own global footprint,” says Jim Gorman, VP of Marketing for Nisus Corporation. “Our new website clearly demonstrates the comprehensive product portfolio we bring to our clients across the globe.”
NEW TAGLINE EMPHASIZES SCIENTIFIC SOLUTIONS
Nisus added a tagline to further reinforce its messaging: “Better science for a better world” rounds out the branding to share the company’s core mission of offering highly efficacious products based on science that helps reduce environmental impact compared to competing products.
“With the expansion into new markets, the timing was ideal to move forward with a fresh new look and strengthened brand,” said Kevin L. Kirkland, CEO and President for Nisus Corporation. “A brand is so much more than just a logo design. It reflects who we are as a company and helps to create a consistent brand experience in all divisions.”
Nisus Corporation is the leading manufacturer of sustainable pest control products and also provides sustainable wood preservatives from its headquarters in the foothills of the Great Smoky Mountains in Rockford, Tennessee. Nisus distributes more than 30 products to eight different industries across the United States and in seven international markets.