One of the hardest decisions multifamily developers and their design teams have to make is what mix of amenities they’re going to put into each project. A lot of squiggly factors go into that decision: the type of community (market-rate vs. affordable, for-sale, senior living, student housing, etc.), the geographic market, local recreation preferences (tennis court or putting green? bocce or billiards?), climate/weather conditions, physical parameters (availability and cost of land), and of course the budget. The permutations are mind-boggling.
Along with location and pricing, however, getting the amenity mix right is crucial to your marketing program and the ultimate success of your multifamily project. The worst thing that can happen is to install an amenity, especially an expensive one or one that takes up a lot of valuable space, and not have occupiers use it. What a waste!
It’s not only an out-of-pocket cost, it’s a lost opportunity: What other amenity would have been more popular with your renters or condominium buyers? And how much will it cost to fix the problem—if it can be fixed at all?
All this has been further complicated by the COVID-19 pandemic. Property managers across the country had to close fitness centers, pool decks, children’s playgrounds, game rooms, even business centers and lounges. Survey respondents said tenants were particularly vexed about losing the convenience of their workout spaces and swim spas, which also saved them the cost of buying an outside club membership.
342 developers, builders, and architects pinpoint the top multifamily amenities
To help you navigate this crisis, BD+C's sister publication, Multifamily Design+Construction, conducted a survey in February/March 2021 of 342 multifamily developers, builders, and architects about how amenities were affected by the COVID pandemic. The resulting 2021 Multifamily Amenities Report builds on surveys conducted in 2017 and 2019 and measures the responses of multifamily sector professionals to their use of 131 amenities—including a new one about “smart connectivity systems.”
One thing about respondents’ answers to the COVID question surprised me: more than half said they had made no changes to their amenities. For some, the work was so far along, they had to live with what they had. But others made it clear that they were going to weather the storm, no matter what. Changing their amenities mix was not on the agenda.
The other half did make changes—removing some amenities, pushing activities outdoors as much as possible. In some cases, the amenities could be modified fairly easily; for example, by putting plexiglass “shields” between pieces of workout equipment in the fitness center. These may have been temporary fixes in response to a crisis, but growing concerns about designing for occupiers’ health and wellness may turn them into permanent features of amenities packages in the future.
Thanks to our 2021 Multifamily Amenities Study sponsor: EXACOR™ | Huber Engineered Woods
The 2021 Multifamily Amenities Report ranks 131 amenities and features across 10 building areas:
• Top ‘smart connectivity’ systems
• Top 10 indoor amenities
• Top 10 outdoor amenities
• Top 10 recreation amenities
• Top 10 convenience services
• Top 10 quality of life amenities
• Top 10 business and technology services
• Top 10 security services
• Top children's services
• Top services for pets
• BONUS: COVID-19 impact on amenities
• BONUS: List of ‘first-time amenities’ for developers
For the full 16-page PDF report, visit: www.BDCnetwork.com/Amenities2021.
Related Stories
| Apr 3, 2013
5 award-winning modular buildings
The Modular Building Institute recently revealed the winners of its annual Awards of Distinction contest. There were 42 winners in all across six categories. Here are five projects that caught our eye.
| Mar 27, 2013
RSMeans cost comparisons: college labs, classrooms, residence halls, student unions
Construction market analysts from RSMeans offer construction costs per square foot for four building types across 25 metro markets.
| Mar 15, 2013
7 most endangered buildings in Chicago
The Chicago Preservation Society released its annual list of the buildings at high risk for demolition.
| Mar 14, 2013
25 cities with the most Energy Star certified buildings
Los Angeles, Washington, D.C., and Chicago top EPA's list of the U.S. cities with the greatest number of Energy Star certified buildings in 2012.
Building Enclosure Systems | Mar 13, 2013
5 novel architectural applications for metal mesh screen systems
From folding façades to colorful LED displays, these fantastical projects show off the architectural possibilities of wire mesh and perforated metal panel technology.
| Mar 6, 2013
Dual towers designed by SHoP create new affordable housing in NYC
With the construction of Hunters Point South, New York City will get its first large new housing development for middle-class families in more than 30 years. Related Companies is partnering with the nonprofit Phipps Houses in the project, designed by SHoP Architects with Ismael Leyva Architects.
| Mar 6, 2013
German demonstration building features algae-powered façade
Exterior of carbon-neutral demonstration building consists of hollow glass panels containing micro-algae "farms."
| Mar 4, 2013
Gehry unveils design for Santa Monica hotel-condo tower
If all goes as planned, Frank Gehry will design the first building in his hometown in some 25 years.
| Mar 3, 2013
Hines acquires Archstone's interest in $700 million CityCenterDC project
The Washington D.C. office of Hines, the international real estate firm, announced the acquisition of the ownership interest of their partner, Archstone, in the mixed-use CityCenterDC project that is currently under construction in downtown Washington, D.C.
| Mar 1, 2013
China mega developer enters U.S. market
China Vanke Co., Ltd., is making its debut in the U.S. property market with a joint venture high-rise condominium project at 201 Folsom St. in San Francisco, according to CoStar's Randyl Drummer.
