flexiblefullpage -
billboard - default
interstitial1 - interstitial
catfish1 - bottom
Currently Reading

A building in Times Square aspires to be a marketing and arts tool

Cultural Facilities

A building in Times Square aspires to be a marketing and arts tool

The 580-ft TSX Broadway will have several LED signs on its exterior, and host an existing 27,000-sf theater that was hoisted 30 ft above street level. 


By John Caulfield, Senior Editor | January 18, 2022
The  construction of the TSX Broadway tower in New York includes raising an existing theater 30 ft above grade.
The ongoing construction of the TSX Broadway tower in New York includes raising the Palace Theater 30 ft above street level, and giving the 109-year-old theater an extensive makeover. Image: Courtesy of L&L Holding

TSX Broadway is a 550,000-sf 46-story mixed-use tower that’s been under construction in New York City’s Times Square since 2019. This $2.5 billion project—whose development partners include L&L Holding, Maefield Development, Fortress Investment, and The Nederlander Organization—has retained 25 percent of site’s existing structure that included 16 stories of what had been a DoubleTree hotel, and the iconic Palace Theater, which on January 7 began its journey from the ground floor of this site to being lifted and repositioned 30 ft above grade to make way for 75,000 sf of street-level retail.

The lift of the 7,000-plus-ton, 27,000-sf theater with landmark status was expected to take six to eight weeks, at which point the Palace Theater will undergo a $50 million renovation that includes a new entrance on 47th Street with an 80-ft marquee, the addition of 10,000 sf of front-of-house space with a new lobby, a new orchestra pit for the 1,700-seat theater, and more back-of-house space.

Last week, the project’s Building Team poured the 43rd floor of TSX Broadway, which along with the theater is scheduled for completion in the fourth quarter of 2022, according to Robert Israel, Executive Vice President of L&L Holding and the firm’s project manager, with whom BD+C spoke earlier this week.

Also see: An animation of the demolition, excavation, and theater lift

HEAVY LIFTING

Hydraulic jacks used to raise the theater
A lifting system that combines structural steel shoring posts and hydraulic jacks is being used to raise the Palace Theater. Image: Courtesy of L&L Holding
 

Hydraulic jack system used to raise the theater.This project, he said, required a new permanent foundation, a new subcellar level, and a lifting foundation. The lift itself is utilizing a mechanism, devised by Urban Foundation Engineering, that combines 34 structural lifting posts and 136 hydraulic jacks. Israel said that the developers hired the structural engineering consultant Howard Shapiro & Associates to ensure the security and stability of the structure and theater, which was originally built in 1913 and remodeled in 1988.

The 580-ft-tall tower, when completed, will also feature a 669-key hotel (Israel said the developers were close to signing a branding and property management deal, but could not disclose the hotelier).

RISING ABOVE THE NOISE

Exterior lighting systems for TSX Broadway
TSX Broadway will feature several different lighting systems on its exterior. Images: Mancini Duffy
 

The building will also have several signage and lighting systems, all designed for marketing purposes: the exterior of floors three through nine will be distinguished by an 18,000-sf LED podium sign into which is integrated an indoor-outdoor stage with a 30x30-ft opening and a 35-ft depth that extends 10 ft outside beyond the LED lights. Israel suggested that this space could be used for New Year’s Eve events, and all manner of performances and broadcasts.

There will also be crown signage at the top of the building, and a full-tower lighting system, dubbed The Beacon, that will be able to project programmed messages and images.

Also see: How TSX Broadway will become the world’s largest billboard

TSX Broadway’s Building Team includes Mancini Duffy (AOR core and shell and hotel), PBDW Architects (AOR theater design and historic preservation), Jablonski Building Conservation (historic preservation consultant), Wise Janney Elsner Engineers & Architects (plaster structural support consultant), Cosentini (MEP), Langan (SOE/foundation engineering consultant), Severud (SE), and Perkins Eastman (lead design of building envelope).

Related Stories

| Aug 11, 2010

Gold Award: Eisenhower Theater, Washington, D.C.

The Eisenhower Theater in the John F. Kennedy Center for the Performing Arts in Washington, D.C., opened in 1971. By the turn of the century, after three-plus decades of heavy use, the 1,142-seat box-within-a-box playhouse on the Potomac was starting to show its age. Poor lighting and tired, worn finishes created a gloomy atmosphere.

| Aug 11, 2010

Giants 300 University Report

University construction spending is 13% higher than a year ago—mostly for residence halls and infrastructure on public campuses—and is expected to slip less than 5% over the next two years. However, the value of starts dropped about 10% in recent months and will not return to the 2007–08 peak for about two years.

| Aug 11, 2010

Reaching For the Stars

The famed Griffith Observatory, located in the heart of the Hollywood hills, receives close to two million visitors every year and has appeared in such films as the classic “Rebel Without a Cause” and the not-so-classic “Charlie's Angels: Full Throttle.” Complete with a solar telescope and a 12-inch refracting telescope, multiple scientific exhibits, and one of the world...

| Aug 11, 2010

The Art of Reconstruction

The Old Patent Office Building in Washington, D.C., completed in 1867, houses two Smithsonian Institution museums—the National Portrait Gallery and the American Art Museum. Collections include portraits of all U.S. presidents, along with paintings, sculptures, prints, and drawings of numerous historic figures from American history, and the works of more than 7,000 American artists.

| Aug 11, 2010

Silver Award: Pere Marquette Depot Bay City, Mich.

For 38 years, the Pere Marquette Depot sat boarded up, broken down, and fire damaged. The Prairie-style building, with its distinctive orange iron-brick walls, was once the elegant Bay City, Mich., train station. The facility, which opened in 1904, served the Flint and Pere Marquette Railroad Company when the area was the epicenter of lumber processing for the shipbuilding and kit homebuilding ...

| Aug 11, 2010

Bowing to Tradition

As the home to Harvard's Hasty Pudding Theatricals—the oldest theatrical company in the nation—12 Holyoke Street had its share of opening nights. In April 2002, however, the Faculty of Arts and Sciences decided the 1888 Georgian Revival building no longer met the needs of the company and hired Boston-based architect Leers Weinzapfel Associates to design a more contemporary facility.

| Aug 11, 2010

Silver Award: Please Touch Museum at Memorial Hall Philadelphia, Pa.

Built in 1875 to serve as the art gallery for the Centennial International Exhibition in Fairmount Park, Memorial Hall stands as one of the great civic structures in Philadelphia. The neoclassical building, designed by Fairmount Park Commission engineer Hermann J. Schwarzmann, was one of the first buildings in America to be designed according to the principles of the Beaux Arts movement.

| Aug 11, 2010

Financial Wizardry Builds a Community

At 69 square miles, Vineland is New Jersey's largest city, at least in geographic area, and it has a rich history. It was established in 1861 as a planned community (well before there were such things) by the utopian Charles Landis. It was in Vineland that Dr. Thomas Welch found a way to preserve grape juice without fermenting it, creating a wine substitute for church use (the town was dry).

| Aug 11, 2010

Team Tames Impossible Site

Rensselaer Polytechnic Institute, the nation's oldest technology university, has long prided itself on its state-of-the-art design and engineering curriculum. Several years ago, to call attention to its equally estimable media and performing arts programs, RPI commissioned British architect Sir Nicholas Grimshaw to design the Curtis R.

| Aug 11, 2010

Silver Award: Hanna Theatre, Cleveland, Ohio

Between February 1921 and November 1922 five theaters opened along a short stretch of Euclid Avenue in downtown Cleveland, all of them presenting silent movies, legitimate theater, and vaudeville. During the Great Depression, several of the theaters in the unofficial “Playhouse Square” converted to movie theaters, but they all fell into a death spiral after World War II.

boombox1 - default
boombox2 -
native1 -

More In Category

Cultural Facilities

Multipurpose sports facility will be first completed building at Obama Presidential Center

When it opens in late 2025, the Home Court will be the first completed space on the Obama Presidential Center campus in Chicago. Located on the southwest corner of the 19.3-acre Obama Presidential Center in Jackson Park, the Home Court will be the largest gathering space on the campus. Renderings recently have been released of the 45,000-sf multipurpose sports facility and events space designed by Moody Nolan.




halfpage1 -

Most Popular Content

  1. 2021 Giants 400 Report
  2. Top 150 Architecture Firms for 2019
  3. 13 projects that represent the future of affordable housing
  4. Sagrada Familia completion date pushed back due to coronavirus
  5. Top 160 Architecture Firms 2021