When the Sochi Winter Olympics kick off next month (Feb. 7-23) in Russia, the temporary pavilion for Russian telecom operator MegaFon is going to turn a lot of heads—literally.
The company commissioned London-based designer Asif Khan to create a one-of-a-kind installation for the Games. Khan answered with MegaFaces, a 39-foot-high, illuminated façade that acts much like a giant pin screen, replicating the faces of people in the crowd in the form of a 26-foot-high, 3D mural.
The kinetic façade will display three faces simultaneously, and each participant will receive a 20-second video clip of their experience via email.
Here's how it works, according to a report by Dezeen: People step into a 3D photo booth to have their face scanned from five different angles.
Using the data, a computer creates a 3D model of the facial structure (in about a minute) and sends the coordinates to an engine-and-cable system that controls a series of actuators that make up the kinetic portion of the façade. Each one of the 10,000 actuators can extend out to lengths of six feet, allowing for the creation of dramatic, 3D murals.
Don't believe us? See for yourself:
Related Stories
| Mar 15, 2011
What will the architecture profession look like in 2025?
The global economy and the economic recession have greatly affected architecture firms' business practices. A Building Futures survey from the Royal Institute of British Architects looks at how these factors will have transformed the profession and offers a glimpse of future trends. Among the survey's suggestions: not only will architecture firms have to focus on a financial and business approach rather than predominantly design-led offices, but also company names are predicted to drop ‘architect’ altogether.
| Mar 15, 2011
Passive Strategies for Building Healthy Schools, An AIA/CES Discovery Course
With the downturn in the economy and the crash in residential property values, school districts across the country that depend primarily on property tax revenue are struggling to make ends meet, while fulfilling the demand for classrooms and other facilities.
| Mar 14, 2011
Renowned sustainable architect Charles D. Knight to lead Cannon Design’s Phoenix office
Cannon Design is pleased to announce that Charles D. Knight, AIA, CID, LEED AP, has joined the firm as principal. Knight will serve as the leader of the Phoenix office with a focus on advancing the firm’s healthcare practice. Knight brings over 25 years of experience and is an internationally recognized architect who has won numerous awards for his unique contributions to the sustainable and humanistic design of healthcare facilities.
| Mar 11, 2011
University of Oregon scores with new $227 million basketball arena
The University of Oregon’s Matthew Knight Arena opened January 13 with a men’s basketball game against USC where the Ducks beat the Trojans, 68-62. The $227 million arena, which replaces the school’s 84-year-old McArthur Court, has a seating bowl pitched at 36 degrees to replicate the close-to-the-action feel of the smaller arena it replaced, although this new one accommodates 12,364 fans.
| Mar 11, 2011
Temporary modular building at Harvard targets sustainability
Anderson Anderson Architecture of San Francisco designed the Harvard Yard childcare facility, a modular building manufactured by Triumph Modular of Littleton, Mass., that was installed at Harvard University. The 5,700-sf facility will remain on the university’s Cambridge, Mass., campus for 18 months while the Harvard Yard Child Care Center and the Oxford Street Daycare Coop are being renovated.
| Mar 11, 2011
Holiday Inn reworked for Downtown Disney Resort
The Orlando, Fla., office of VOA Associates completed a comprehensive interior and exterior renovation of the 14-story Holiday Inn in the Downtown Disney Resort in Lake Buena Vista, Fla. The $25 million project involved rehabbing the hotel’s 332 guest rooms, atrium, swimming pool, restaurant, fitness center, and administrative spaces.
| Mar 11, 2011
Renovation energizes retirement community in Massachusetts
The 12-year-old Edgewood Retirement Community in Andover, Mass., underwent a major 40,000-sf expansion and renovation that added 60 patient care beds in the long-term care unit, a new 17,000-sf, 40-bed cognitive impairment unit, and an 80-seat informal dining bistro.
| Mar 11, 2011
Research facility added to Texas Medical Center
Situated on the Texas Medical Center’s North Campus in Houston, the new Methodist Hospital Research Institute is a 12-story, 440,000-sf facility dedicated to translational research. Designed by New York City-based Kohn Pedersen Fox, with healthcare, science, and technology firm WHR Architects, Houston, the building has open, flexible labs, offices, and amenities for use by 90 principal investigators and 800 post-doc trainees and staff.
| Mar 11, 2011
Blockbuster remodel transforms Omaha video store into a bank
A former Hollywood Video store in Omaha, Neb., was renovated and repurposed as the SAC Federal Credit Union, Ames Branch. Architects at Leo A Daly transformed the outdated 5,000-sf retail space into a modern facility by wrapping the exterior in poplar siding and adding a new glass storefront that floods the interior with natural light.
| Mar 11, 2011
Historic McKim Mead White facility restored at Columbia University
Faculty House, a 1923 McKim Mead White building on Columbia University’s East Campus, could no longer support the school’s needs, so the historic 38,000-sf building was transformed into a modern faculty dining room, graduate student meeting center, and event space for visiting lecturers, large banquets, and alumni organizations.
