While companies are still debating back-to-work plans for their employees, it’s clear that what quite a few workers are returning to breaks from the past in terms of design.
Recent examples—two completed, one in the design stage—illustrate this point: The new headquarters for Traffik, a global marketing company in Irvine, Calif.; the Manhattan office of Ducera Partners, an investment banking advisory practice; and BrainFactory Bochum, an office building scheduled to open in northern Germany in January 2023.
Traffik’s two-story, 22,000-sf digs, designed by LPA Design Studios, combines elements of retail, hospitality, and office. Located in what was originally intended for a steakhouse within an outdoor shopping center, Traffik’s workspace nestles near Apple and H&M stores. Street views of the firm’s glass-enclosed podcast studio and main conference room highlight the retail component. The headquarters’ entry and reception area are meant to feel like an urban hotel, with a check-in concierge, lounge waiting area, and luggage carts.
“Our goal was to create an interactive design that informs the way the user thinks, socializes, works and collaborates,” Rick D’Amato, workplace design director at LPA, explained in a prepared statement. “We leveraged our extensive tenant improvement expertise to create an immersive experience for Traffik’s employees that reflects the firm’s buzz-worthy culture.”
The design also harkens back to an old-school ad agency with its emphasis on metal framing, brick, wood floors, and leather seating. There is a constant connection with socialization and collaboration with the inclusions of a stadium stair, library, barbershop with vintage chairs, and cocktail lounge.
Indeed, Traffik’s actual workstations are designed as “libraries” between event spaces, with long tables for group meetings and specialty spaces for smaller gatherings. Each conference room has a unique theme and purpose, offering various meeting modalities that inspire creativity and alternative thought.
LPA was also the engineer on this project, and Bogart Construction the GC. Traffik moved in September 2020.
IS IT AN OFFICE OR A MUSEUM?
A different, more understated design approach is found at Ducera Partners’ headquarters, which was completed last November. Ducera was a growing firm when it leased 29,089 sf on the 36th floor of 11 Times Square in New York City. It retained the interior design services of Ted Moudis Associates to create a modern and mirrored interior that maximizes client and staff comfort, showcases Ducera’s art collection, and provides 360-degree views of the surrounding cityscape.
The space’s jade-tinted ceiling pattern refers to the interlocking geometry of Ducera’s logo. The office’s 85, 120-degree workstations encourage employee collaboration, and a client-facing lounge offers an intimate meeting area.
Conference rooms feature muted color tones on the walls and furniture, and their tinted glass walls expose the city outside. Warm wood and stone colors grace an elegant lobby that is complemented by a dramatic lighting scheme and an oversized decorative front door. A simply designed reception desk can be converted into a bar for social events. Beyond tinted glass doors, a private lounge with a circular seating area, upholstered walls, and an additional bar provide an intimate venue for informal client meetings.
The building’s landlord, SJP Properties, was the general contractor on this project. Robert Derector Associates was its engineering consultant. As of late September, Ducera’s back-to-office plans were uncertain.
EMOTIONAL RESPITE
New York-based HWKN Architecture has been marketing a concept and branding for office design it calls Spirit, which embodies the firm’s design principles: respect for nature, a happy and healthy work environment, intelligent design, and community concern.
“We have to lure people back to the office, said HWKN’s Principal and Founder Matthias Hollwich, in a prepared statement. “With Spirit, we achieve that by turning the building into a destination, adding lifestyle amenities, greater flexibility, and openness to what was once just a commodity. By adding emotion, we turn the commonplace into the unforgettable.”
BrainFactory Bochum, a 186,100-sf office building that will house about 600 employees, is deploying the Spirit concept. Working with its development partner Landmarkem, HWKN’s approach starts with the exterior, where sections of “the prefabricated box” have been removed and replaced with a distorted-column grid. (Goldbeck, a prefab specialist, will be the project's general contractor.)
“We have reinvented the box while still taking advantage of mass production,” said Hollwich. “The early Modernists of the 20th Century sought to make elegant, mass-produced housing. A hundred years later we are doing the same for the office with an emotional twist.”
The interior design opens the floor plans to allow for more natural light to enter seating lounges and coworking areas. The exterior brass finish extends throughout the building, creating an aesthetic link. The building will also be distinguished by what HWKN calls “lifestyle amenities” such as terraces, a gym, and a café.
When BrainFactory Bochum opens, its Spirit offices “will help our clients attract top talent by creating an energized workplace and culture that beat the home office,” predicted Jochem Hermanns, Landmarken’s Managing Director. Construction is scheduled to begin on this project next Spring.
Related Stories
High-rise Construction | Jul 26, 2023
A 33-story Singapore tower aims to reimagine work with restorative, outdoor spaces
Architecture firm NBBJ has unveiled design details for Keppel South Central, a commercial tower in Singapore. The project, which is slated for completion in late 2024, will transform the original Keppel Towers into a 33-story, energy-efficient building that aims to reimagine work by providing restorative spaces and connections to the outdoors.
Multifamily Housing | Jul 25, 2023
San Francisco seeks proposals for adaptive reuse of underutilized downtown office buildings
The City of San Francisco released a Request For Interest to identify office building conversions that city officials could help expedite with zoning changes, regulatory measures, and financial incentives.
Market Data | Jul 24, 2023
Leading economists call for 2% increase in building construction spending in 2024
Following a 19.7% surge in spending for commercial, institutional, and industrial buildings in 2023, leading construction industry economists expect spending growth to come back to earth in 2024, according to the July 2023 AIA Consensus Construction Forecast Panel.
Office Buildings | Jul 24, 2023
A twist on office conversions maximizes leasable space
A recent NELSON Worldwide project is made more suitable for multiple workplace tenants.
Biophilic Design | Jul 20, 2023
Transform your work environment with biophilic design
Lauren Elliott, Director of Interior Design, Design Collaborative, shares various ways biophilic design elements can be incorporated into the office space.
Office Buildings | Jul 20, 2023
The co-worker as the new office amenity
Incentivizing, rather than mandating the return to the office, is the key to bringing back happy employees that want to work from the office. Spaces that are designed and curated for human-centric experiences will attract employees back into the workplace, and in turn, make office buildings thrive once again. Perkins&Will’s Wyatt Frantom offers a macro to micro view of the office market and the impact of employees on the future of work.
Codes and Standards | Jul 19, 2023
Office leasing in major markets by financial services firms rebounds to pre-pandemic norms
Though the pandemic led to reductions in office leasing by financial services firms in gateway markets, a recent report by JLL found a notable leasing resurgence by those firms.
Sustainability | Jul 13, 2023
Deep green retrofits: Updating old buildings to new sustainability standards
HOK’s David Weatherhead and Atenor’s Eoin Conroy discuss the challenges and opportunities of refurbishing old buildings to meet modern-day sustainability standards.
Government Buildings | Jul 13, 2023
The recently opened U.S. Embassy in Ankara reflects U.S. values while honoring Turkish architecture
The U.S. Department of State’s Bureau of Overseas Buildings Operations (OBO) has recently opened the U.S. Embassy in Ankara, Turkey. The design by Ennead Architects aims to balance transparency and openness with security, according to a press statement. The design also seeks both to honor Turkey’s architectural traditions and to meet OBO’s goals of sustainability, resiliency, and stewardship.
Sponsored | Fire and Life Safety | Jul 12, 2023
Fire safety considerations for cantilevered buildings [AIA course]
Bold cantilevered designs are prevalent today, as developers and architects strive to maximize space, views, and natural light in buildings. Cantilevered structures, however, present a host of challenges for building teams, according to José R. Rivera, PE, Associate Principal and Director of Plumbing and Fire Protection with Lilker.