Located on a former World War II air base, Jaguar Land Rover’s Advanced Product Creation Centre includes 50,000-sm of new built space meant to accommodate 3,500 staff in Warwickshire, England. The project combines design, engineering, and production purchasing under one roof for the first time.
The building space features the Jaguar Design Studio, offices, a site-wide restaurant, a 400-seat multipurpose hall, and a visitor building. An internal street connects these amenities to existing buildings in an effort to foster community and maximize the potential for collaboration.
A supporting steel “super-grid” accommodates the wide range of spaces within an overall structural order and correlates with the triangular geometry of the original air base runways on the site. Additionally, Europe’s largest timber roof crowns the building. The timber roof expresses sustainability and includes rooflights that flood the interior with natural light.
The Advanced Product Creation Centre will focus on creating future autonomous, connected, electrified, and shared mobility technologies.