Team Vitality, a French eSports organization, has recently opened its new HKS-designed Paris headquarters. The goal of the team’s new physical space is to make the brand appealing to a wider audience beyond eSports fans.
The design combines technology, retail, fashion, food and beverage elements to create a space that more closely resembles a neighborhood hangout rather than a competitive gaming facility. The four-story facility is housed in a traditional Haussmannian building near Place de la République and includes private office space and technology-packed rooms for content production and projection.
The ground floor acts as a public storefront and uses large LED video boards that face the street to project content to passersby. A central, flexible event space is flanked by entrances through the Vitality shop and a cafe. The Vitality store has a boutique aesthetic while the cafe is designed with wood and warm finishes, forgoing typical eSports merch stands or food and beverage locations.
The venue, known as V.Hive, can accommodate everything from educational experiences, to live music, to product launches by the team’s sponsors and partners. It is flexible enough to change quickly throughout the day. The ground floor is tied together by a “digital ribbon,” a series of LED video boards that flows from one space to the next, that acts as a canvas from content from Team Vitality and its partners.
See Also: Gamers paradise: The rise of eSports arenas
Audio and lighting can be varied from room to room and a central control room allows the team to orchestrate how digital content appears on the LED boards throughout the building.
“We wanted to create a physical venue for Team Vitality that is truly flexible for all their user groups: Vitality staff, players, fans and partners to gather publicly and privately in a space that would elevate the brand,” said Chi Bhatia, the Senior HKS Designer on the project in the firm’s London sports and entertainment studio, in a release. “This is one of the first true expressions of an eSports brand evolving into a lifestyle brand, via physical infrastructural investment for consumer-facing environments. We are still learning a lot in the space and wanted to challenge the notion of what truly is an ‘eSports venue.’”
See Also: The largest eSports stadium in North America opens in Arlington, Texas
Related Stories
Sports and Recreational Facilities | Jul 16, 2021
A new stadium in San Diego tops off
This will be part of a 135-acre campus innovation district.
Sports and Recreational Facilities | Jul 13, 2021
New York Liberty unveil new locker room renovation project at Barclays Center
A women-led team from Shawmut Design and Construction and Generator Studios conceptualized and completed the project.
Sports and Recreational Facilities | Jul 7, 2021
Chicago’s first indoor track and field facility features a hydraulically banked track
It is the first hydraulically banked track in Illinois.
Resiliency | Jun 24, 2021
Oceanographer John Englander talks resiliency and buildings [new on HorizonTV]
New on HorizonTV, oceanographer John Englander discusses his latest book, which warns that, regardless of resilience efforts, sea levels will rise by meters in the coming decades. Adaptation, he says, is the key to future building design and construction.
Sports and Recreational Facilities | Jun 16, 2021
Populous designs 9,000-seat stadium and training center for the Brisbane Lions
The project will include fields for public use.
Digital Twin | May 24, 2021
Digital twin’s value propositions for the built environment, explained
Ernst & Young’s white paper makes its cases for the technology’s myriad benefits.
Sports and Recreational Facilities | May 17, 2021
Indoor volleyball and basketball complex set for St. Louis
The project will be the largest youth volleyball and basketball facility in St. Louis.
Sports and Recreational Facilities | May 11, 2021
Total Quality Logistics Stadium completes in Cincinnati
Populous designed the project.
Sports and Recreational Facilities | Apr 27, 2021
Populous completes Phase II of renovations at Georgia Tech’s Mac Nease Baseball Park at Russ Chandler Stadium
The project includes a new, year-round elite training facility.
Sports and Recreational Facilities | Apr 9, 2021
AdventHealth Training Center breaks ground in Orlando
HOK designed the project.