It’s a common sight among car dealerships: You may head to a Dodge dealership and see a group of Jeep or Chrysler branded automobiles on sale at the same lot. Why? Because they all share a parent company in Fiat. Go to a Chevrolet dealership, and you’ll see a bunch of Buicks and GMCs, and Volkswagens, Audis, and Porsches are sure to be found together, as well. Car dealerships often end up as a bit of a grab bag of the parent company’s brand offerings with three or four separate brands occupying one lot.
This same blending of multiple brands is not so common across all industries, however. Take, for example, hotels. Sure, there are plenty of dual-branded hotels across the country, but three brands in one building has never happened before. But that’s all about to change thanks to the new 22-story Marriott Hotel currently under construction in downtown Nashville. The hotel will be the first of its kind by featuring three Marriott brands in one building.
The $137 million tri-branded Marriott hotel will comprise 470 rooms spread across the AC Hotels, Residence Inn, and SpringHill Suites brands. The AC Hotels brand will occupy 209 rooms in one wing while the adjoining wing will feature the SpringHill Suites (occupying 125 rooms) and the Residence Inn (occupying 136 rooms).
The L-shaped building will highlight all three brand logos on its exterior and guests will have three distinct hospitality experiences, but behind-the-scenes operations and spaces will be combined to reduce ongoing expenses.
North Point Hospitality’s (the hotel developer) plans call for a large pool, state-of-the-art fitness center, and a large conference and meeting space on the top floor. These robust amenity offerings are common among multi-brand hotels.
JE Dunn was selected to build the hotel and construction is currently underway in the downtown Nashville submarket known as SoBro (south of Broadway), an up and coming area with multitudinous new dining, shopping, and entertainment options. The project is scheduled to open in 2018. Winford Lindsay Architect is the architect of record.
Related Stories
Giants 400 | Sep 9, 2022
Top 90 Hospitality Sector Contractors + CM Firms for 2022
AECOM, Suffolk Construction, STO Building Group, and The Yates Companies top the ranking of the nation's largest hospitality facilities sector contractors and construction management (CM) firms for 2022, as reported in Building Design+Construction's 2022 Giants 400 Report. Note: This ranking includes revenue for all hospitality facilities work, including casinos, hotels, and resorts.
Giants 400 | Sep 9, 2022
Top 70 Hospitality Sector Engineering + EA Firms for 2022
Jacobs, Jensen Hughes, EXP, and Kimley-Horn head the ranking of the nation's largest hospitality facilities sector engineering and engineering/architecture (EA) firms for 2022, as reported in Building Design+Construction's 2022 Giants 400 Report. Note: This ranking includes revenue for all hospitality facilities work, including casinos, hotels, and resorts.
Giants 400 | Sep 9, 2022
Top 120 Hospitality Sector Architecture + AE Firms for 2022
Gensler, WATG, HKS, and JCJ Architecture top the ranking of the nation's largest hospitality facilities sector architecture and architecture/engineering (AE) firms for 2022, as reported in Building Design+Construction's 2022 Giants 400 Report. Note: This ranking includes revenue for all hospitality facilities work, including casinos, hotels, and resorts.
Giants 400 | Sep 9, 2022
Top 80 Hotel Sector Contractors + CM Firms for 2022
AECOM, Suffolk Construction, STO Building Group, and Swinerton top the ranking of the nation's largest hotel and resort sector contractors and construction management (CM) firms for 2022, as reported in Building Design+Construction's 2022 Giants 400 Report.
Giants 400 | Sep 9, 2022
Top 70 Hotel Sector Engineering + EA Firms for 2022
Jensen Hughes, Jacobs, WSP, and Kimley-Horn top the ranking of the nation's largest hotel and resort sector engineering and engineering/architecture (EA) firms for 2022, as reported in Building Design+Construction's 2022 Giants 400 Report.
Giants 400 | Sep 8, 2022
Top 115 Hotel Sector Architecture + AE Firms for 2022
Gensler, WATG, HKS, and Stantec top the ranking of the nation's largest hotel and resort sector architecture and architecture/engineering (AE) firms for 2022, as reported in Building Design+Construction's 2022 Giants 400 Report.
Giants 400 | Aug 22, 2022
Top 90 Construction Management Firms for 2022
CBRE, Alfa Tech, Jacobs, and Hill International head the rankings of the nation's largest construction management (as agent) and program/project management firms for nonresidential and multifamily buildings work, as reported in Building Design+Construction's 2022 Giants 400 Report.
Giants 400 | Aug 22, 2022
Top 200 Contractors for 2022
Turner Construction, STO Building Group, Whiting-Turner, and DPR Construction top the ranking of the nation's largest general contractors, CM at risk firms, and design-builders for nonresidential buildings and multifamily buildings work, as reported in Building Design+Construction's 2022 Giants 400 Report.
Giants 400 | Aug 22, 2022
Top 45 Engineering Architecture Firms for 2022
Jacobs, AECOM, WSP, and Burns & McDonnell top the rankings of the nation's largest engineering architecture (EA) firms for nonresidential buildings and multifamily buildings work, as reported in Building Design+Construction's 2022 Giants 400 Report.
Giants 400 | Aug 22, 2022
Top 80 Engineering Firms for 2022
Kimley-Horn, Tetra Tech, Langan, and NV5 head the rankings of the nation's largest engineering firms for nonresidential buildings and multifamily buildings work, as reported in Building Design+Construction's 2022 Giants 400 Report.