It’s a common sight among car dealerships: You may head to a Dodge dealership and see a group of Jeep or Chrysler branded automobiles on sale at the same lot. Why? Because they all share a parent company in Fiat. Go to a Chevrolet dealership, and you’ll see a bunch of Buicks and GMCs, and Volkswagens, Audis, and Porsches are sure to be found together, as well. Car dealerships often end up as a bit of a grab bag of the parent company’s brand offerings with three or four separate brands occupying one lot.
This same blending of multiple brands is not so common across all industries, however. Take, for example, hotels. Sure, there are plenty of dual-branded hotels across the country, but three brands in one building has never happened before. But that’s all about to change thanks to the new 22-story Marriott Hotel currently under construction in downtown Nashville. The hotel will be the first of its kind by featuring three Marriott brands in one building.
The $137 million tri-branded Marriott hotel will comprise 470 rooms spread across the AC Hotels, Residence Inn, and SpringHill Suites brands. The AC Hotels brand will occupy 209 rooms in one wing while the adjoining wing will feature the SpringHill Suites (occupying 125 rooms) and the Residence Inn (occupying 136 rooms).
The L-shaped building will highlight all three brand logos on its exterior and guests will have three distinct hospitality experiences, but behind-the-scenes operations and spaces will be combined to reduce ongoing expenses.
North Point Hospitality’s (the hotel developer) plans call for a large pool, state-of-the-art fitness center, and a large conference and meeting space on the top floor. These robust amenity offerings are common among multi-brand hotels.
JE Dunn was selected to build the hotel and construction is currently underway in the downtown Nashville submarket known as SoBro (south of Broadway), an up and coming area with multitudinous new dining, shopping, and entertainment options. The project is scheduled to open in 2018. Winford Lindsay Architect is the architect of record.
