While the entirety of Denver’s Wells Fargo Center may have just completed a three-year renovation process, it is the 86-foot floor-to-ceiling digital installation in the lobby that is getting all the attention. Five thin LED columns with screen resolutions that are six times that of normal HD are bringing life to the previously somber lobby of the building originally designed by Philip Johnson.
The five screens, when viewed together, create one cohesive canvas that alternates between artistic and conceptual images such as colorful swirling ink drops or realistic depictions of the surrounding Colorado landscape. A grove of trees rises 86-feet into the air and slowly sways in the breeze, changing with the time of day and the time of season; a flock of birds, animated in real-time, can fly across the screens for hours and never repeat the same flight pattern; and mountainscapes created from thousands of Instagram photos provide different viewing experiences depending on your proximity to the screens. The installation can serve a practical purpose, as well, such as displaying the five-day weather outlook.
The main goal was for the screens to feel like a giant window to the outside, according to Ed Purver, Senior Immersive Designer at ESI Design. The installation is visible from outside through the glass atrium and is quickly becoming a new tourist attraction in the city of Denver.
The lobby also underwent changes to make it more modern, social, and comfortable. New works of art, commissioned specifically for the site, furniture, and lighting were added in an effort to keep the original Philip Johnson aesthetic alive while giving the space a more modern feel.
You can view images of the display and a video below.
Photo Courtesy of ESI Design
Photo Courtesy of ESI Design
Photo Courtesy of ESI Design
Wells Fargo Center, Denver, by ESI Design from ESI Design on Vimeo.
Related Stories
Mass Timber | Jul 11, 2023
5 solutions to acoustic issues in mass timber buildings
For all its advantages, mass timber also has a less-heralded quality: its acoustic challenges. Exposed wood ceilings and floors have led to issues with excessive noise. Mass timber experts offer practical solutions to the top five acoustic issues in mass timber buildings.
Multifamily Housing | Jul 11, 2023
Converting downtown office into multifamily residential: Let’s stop and think about this
Is the office-to-residential conversion really what’s best for our downtowns from a cultural, urban, economic perspective? Or is this silver bullet really a poison pill?
Adaptive Reuse | Jul 10, 2023
California updates building code for adaptive reuse of office, retail structures for housing
The California Building Standards Commission recently voted to make it easier to convert commercial properties to residential use. The commission adopted provisions of the International Existing Building Code (IEBC) that allow developers more flexibility for adaptive reuse of retail and office structures.
Headquarters | Jul 5, 2023
The game room: Transforming game design office spaces
IA Interior Architects' designers discuss the aesthetic considerations for gaming industry work environments.
Office Buildings | Jun 28, 2023
When office-to-residential conversion works
The cost and design challenges involved with office-to-residential conversions can be daunting; designers need to devise creative uses to fully utilize the space.
Standards | Jun 26, 2023
New Wi-Fi standard boosts indoor navigation, tracking accuracy in buildings
The recently released Wi-Fi standard, IEEE 802.11az enables more refined and accurate indoor location capabilities. As technology manufacturers incorporate the new standard in various devices, it will enable buildings, including malls, arenas, and stadiums, to provide new wayfinding and tracking features.
Green | Jun 26, 2023
Federal government will spend $30 million on novel green building technologies
The U.S. General Services Administration (GSA), and the U.S. Department of Energy (DOE) will invest $30 million from the Inflation Reduction Act to increase the sustainability of federal buildings by testing novel technologies. The vehicle for that effort, the Green Proving Ground (GPG) program, will invest in American-made technologies to help increase federal electric vehicle supply equipment, protect air quality, reduce climate pollution, and enhance building performance.
Office Buildings | Jun 26, 2023
Electric vehicle chargers are top priority for corporate office renters
Businesses that rent office space view electric vehicle (EV) charging stations as a top priority. More than 40% of companies in the Americas and EMEA (Europe, the Middle East and Africa) are looking to include EV charging stations in future leases, according to JLL’s 2023 Responsible Real Estate study.
Laboratories | Jun 23, 2023
A New Jersey development represents the state’s largest-ever investment in life sciences and medical education
In New Brunswick, N.J., a life sciences development that’s now underway aims to bring together academics and researchers to work, learn, and experiment under one roof. HELIX Health + Life Science Exchange is an innovation district under development on a four-acre downtown site. At $731 million, HELIX, which will be built in three phases, represents New Jersey’s largest-ever investment in life sciences and medical education, according to a press statement.
Office Buildings | Jun 15, 2023
An office building near DFW Airport is now home to two Alphabet companies
A five-minute drive from the Dallas-Fort Worth International Airport, the recently built 2999 Olympus is now home to two Alphabet companies: Verily, a life sciences business, and Wing, a drone delivery company. Verily and Wing occupy the top floor (32,000 sf and 4,000 sf, respectively) of the 10-story building, located in the lakeside, work-life-play development of Cypress Waters.