Laurus Corporation, a L.A.-based real estate investment and development firm, purchased the Promenade at Howard Hughes Center last year and is now giving it a $30 million shot in the arm to improve the experience for patrons. Improvements will come in the form of new tenants, a pedestrian-friendly layout, and public courtyards. The improved center will be rebranded as HHLA.
The Jerde Partnership is leading the design of the upgrades, which will create easier access for nearby residents and office workers via more indoor-outdoor connections, enhanced landscaping, and updated interior design throughout the six-acre property. Connectivity between retail, dining, and community gathering spaces with surrounding parking areas will be improved. New restaurants, entertainment options, and retailers will join the current anchor tenants of Dave & Busters and Cinemark.
Located next to the Cinemark Theater, a new courtyard will become the heart of HHLA. The area will contain an outdoor screening area and fire pit, restaurants and food venues, and outdoor lounge spaces. Additionally, the current Art Deco retail facades will be updated to reflect a more modern aesthetic.
Construction is already underway and the project is expected to be complete by 2018.
Related Stories
Retail Centers | Apr 19, 2018
Miami International Airport is home to the first Johnnie Walker store in the U.S.
The store will be a permanent fixture in the airport’s North Terminal.
Retail Centers | Mar 12, 2018
The Hershey Company moves into new 7,800-sf flagship retail location in Time Square
FRCH Design Worldwide designed the space.
Retail Centers | Mar 5, 2018
Eataly heads to the West Coast
The Italian marketplace’s first West Coast location includes a clean room for mozzarella and gelato preparation.
Retail Centers | Feb 20, 2018
Is there a future in retail banking? Part II
It is critical to not view the physical branch as just another sales channel, but as an important touchpoint along a customer’s journey.
Retail Centers | Feb 6, 2018
Is there a future in retail banking?
Retail is embracing new generations. For the last 10 years, all the chatter has been about millennials and how to appease their desire for ease of transaction.
Retail Centers | Feb 6, 2018
To survive, shopping malls must shift from commerce to consumer engagement
A new report on retailing’s future expects customers to have much more influence on what goods and services they are offered.
Retail Centers | Jan 26, 2018
News about the death of retail stores might still be premature, says new study
Superregional malls and open-air shopping centers have shown resilience in the face on online competition.
Retail Centers | Jan 9, 2018
The addition of a medical practice is part of the cure for reviving a shopping mall in Scranton, Pa.
Delta Medix is one of several tenants that are changing the image of the Marketplace at Steamtown.
Mixed-Use | Dec 12, 2017
A new live/work neighborhood is about to get under way in Omaha, Neb.
Walkability and recreation will be key features of West Farm.
Adaptive Reuse | Nov 29, 2017
‘Eat-ertainment’ establishment grants abandoned air traffic control building a second life
The concept’s design reflects the golden age of flight.
