Strong brew: Heineken HQ spurs innovation through interaction [slideshow]

The open plan concept features a Heineken bar and multiple social zones.

June 02, 2017 |
Strong brew: Heineken HQ spurs innovation through interaction [slideshow]

All photos: Garrett Rowland

Heineken USA’s new headquarters in White Plains, N.Y., consolidates the beer maker’s corporate offices from two other locations. Spector Group, the primary interior architect for the redesign project, focused on two primary improvements: the expansion of the company’s bar and social zones, and the enhancement and densification of the existing 60,000-sf bi-level office space. 

Employees and guests enter the building and are immediately greeted with a palette of simple, raw materials—brick, wood, and white walls and ceilings. These materials are offset by modern design elements located throughout the expansive bar, “insperience” hub, and reception area. 

To create an open work style, the dedicated office spaces were converted to meeting and team rooms, each of which is fitted with colorful graphics that showcase the Heineken portfolio.

A centrally located café is meant to increase the sense of community among employees. Platforms at the base of the intercommunicating stairway provide casual breakout spaces.

Also on the Building Team: Cuoco Structural Engineers (SE) and C+F Consulting Engineers (MEP).


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