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Duluth Trading Company moves to new HQ building

Plunkett Raysich Architects designed the project.

February 05, 2019 |
Duluth HQ lobby space

Courtesy Duluth Trading Co.

Duluth Trading Company, a retailer of outdoor gear and clothing, has recently moved into its new headquarters building located in Mount Horeb, Wis.

The five-story, 108,000-sf building unites the company’s two main offices under one roof. The entry allows for access from both the street and the adjacent parking lot and will include new sidewalks, lighting, and landscaping. The headquarters building’s 208 employees can take advantage of amenities such as a fitness center, an outdoor lounge patio equipped with a firepit, updated communal spaces, and access to local hiking trails.


See Also: Convergence: The future of development


The company’s branding is on display throughout the new space. Duluth’s creative team worked with Plunkett Raysich Architects to integrate the company’s 10 Welds (values that guide its work and culture) onto walls throughout the space using fan letters, illustrations, and actual Duluth gear.

Plunkett Raysich Architects worked with Lerdahl for the furniture and Premier Building Solutions for the artwork.


Duluth Headquarters exteriorCourtesy Duluth Trading Co.


Duluth HQ interior spaceCourtesy Duluth Trading Co.


Duluth HQ outdoor patio and firepitCourtesy Duluth Trading Co.

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